About the project
Planeta Kino has long gone beyond the classic concept of a movie theater. It is a technological ecosystem that encompasses the entire customer experience: from choosing a screening to the final credits. They were the first in Ukraine to launch IMAX, 4DX, and RE'LUX, and the first to eliminate paper tickets. Today, Planeta Kino is an environment where digital products solve most tasks even before the first frames appear on the screen.
The previous registration process for the Planeta Kino loyalty program was outdated: paper forms, manual data entry, and plastic cards created unnecessary costs and slowed down the experience. With the scale of the network and its million-strong audience, this model was becoming increasingly inconvenient. The team was looking for a solution that would make registration simpler, faster, and completely digital.
Key challenges:
All this undermined the effect of “seamless interaction” that Planet Kino users had become accustomed to. The task was to simplify the process and make it worthy of a product that strives to be a technological leader at every stage.
The goal was to create a self-registration tool that completely eliminates paper forms, physical cards, and unnecessary actions.
Our approach:
We started by analyzing the client’s IT landscape and gathered requirements for future integration with the loyalty program. Next, we adapted internal systems to support virtual cards and designed a self-registration UX without involving staff. The key element was the creation of a native application for a tablet placed in a special mobile stand. The application implements e-mail and phone number verification, allowing the card to be activated immediately without waiting, printing, or manual entry. This is how we added another convenient and well-thought-out step to the user’s digital journey.
The updated registration system has changed the experience of new customers interacting with the loyalty program. The process has become fast, simple, and completely digital, without the involvement of staff.
Our client received:
stable mobile application for self-registration;
automated verification of email and phone number during registration;
instant issuance of a virtual card after completion of the process;
reduction in the number of calls to the contact center regarding lost or reissued cards;
positive user reviews;
an increase in the number of new loyalty program registrations.
The digital self-check-in kiosk has become another point of contact that reinforces the brand’s core impression: technological, convenient, and uncompromising in terms of quality.
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