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E-commerce solutions and online store development
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Experience Overview
Turnkey online store: from first click to repeat purchase
Online store development begins with the logic of the customer journey: from catalog and product selection to payment, delivery, and repeat purchase. A slow page means losing a customer. Inconvenient payment means losing a sale. No analytics means losing control. Delivery confusion means losing trust.
We design systems where everything is integrated: logistics, payments, accounting, CRM, BI. These elements should not exist separately – everything must work synchronously. Otherwise, the business does not scale and gets stuck at a level where everything depends solely on managers.
We create e-commerce solutions that withstand load, adapt to your segment, provide real-time analytics, and allow you to see every customer action, including which advertisement they came from and what ultimately generated profit.
Online store development (B2C)
An online store must operate without failures, be available 24/7, and grow alongside the business. For a simple test launch, a ready-made builder where you can create an online store for free is sometimes sufficient. Complex sales scenarios require dedicated design and integrations.
We build online stores as complete e-commerce systems: from architecture to launch, from the first version to a full-fledged store with thousands of items. We account for real business processes, accounting, logistics, and marketing.
What we implement:
- Responsive UX with focus on speed and conversion.
- Shopping cart, payment (bank cards, Apple/Google Pay, installments, etc.), intuitive navigation.
- Integration with ERP, CRM, warehouse systems, and delivery services.
- Synchronization of inventory, prices, statuses – without manual work.
- Discounts, personalized offers, related product recommendations directly in the cart.
- Scalability readiness: filters, import/export, multilingual support.
What this gives the business:
- More sales: fast UX and convenient purchase logic retain customers and encourage order completion.
- Fewer errors: inventory, price, and order data synchronizes with accounting.
- More time: managers don't spend hours on manual updates.
- More repeat purchases: the system remembers the customer, shows relevant products, and develops loyalty.
Marketplace development (B2B/B2C)
A marketplace is like a large digital shopping center: someone sells, someone buys, someone manages. And everyone sees their part of the system. Sellers upload products, administrators monitor commissions, buyers want fast payment and delivery.
For such a platform to work, every scenario must be thought through to the smallest detail. We create marketplaces with flexible logic where everything is organized by roles: from seller dashboard to moderator panel. Taking into account currency rates, tax differences, and even who pays for what at the return stage.
What we implement:
- Personal dashboards for sellers: product, price, inventory, order management.
- Administrator panel: moderation, commission control, category and seller management.
- Integrations with CRM, ERP, delivery services, payment providers.
- Flexible settings: currencies, languages, countries, taxes, delivery types.
- Automatic calculations and payouts to sellers (considering commissions, discounts, returns).
- Analytics by sellers, categories, regions, channels.
What this gives the business:
- Centralized management of the entire ecosystem: from content to calculations.
- Less manual work: sellers manage their own assortment and orders.
- Scaling without manager overload.
- Transparent processes: fast payouts, order control, seller and buyer trust.
B2B platform and B2B store
B2B sales have their own logic: the client expects their own terms, their own prices, and their own payment method. Someone orders 500 items at once, someone expects an invoice with VAT, someone works only within credit limits.
We create B2B platforms and B2B stores that automate work with dealers and wholesale clients.
What we implement:
- Personal dashboards for partners and dealers with roles and access rights.
- Individual conditions: price lists, discounts, minimum order restrictions.
- Invoice, delivery note, receipt generation – directly from the dashboard.
- ERP/CRM integration: inventory accounting, payments, limits.
- Repeat orders and complete partner action history.
What this gives the business:
- Less manual order support: partners do everything themselves.
- Fast service even for large clients.
- Clear logic: partners don't get lost in spreadsheets, everything is in one dashboard.
- Reduced errors and delays through integration with accounting systems.
Mobile app for the store
If a customer has installed your app, it's already a sign of trust. They have direct access to orders without a browser or third-party platforms and can return to purchase faster.
We create e-commerce apps for iOS and Android as a separate sales channel, synchronized with the website and internal business systems.
What we implement:
- Synchronized catalog and cart in iOS and Android apps.
- Integration with CRM, ERP, analytics, loyalty programs.
- Push notifications with personalized offers, promotions, order statuses.
- Built-in payment: Apple Pay, Google Pay, saved cards.
- Personalized interface: purchase history, favorites, recommendations.
What this gives the business:
- Customers return more often through direct communication without third-party platforms.
- You see more: behavior, preferences, reactions to offers.
- Your brand in the customer's phone, next to their bank and messenger.
- Average order value and purchase frequency increase through saved data and convenience.
Omnichannel solutions
Customers don't divide the company into website, store, and app – for them it's all one experience. Bought online – returned offline. Received a promo in the app – expects it to work in the store. And for this to work, the system must be unified: by data, orders, customers, and loyalty.
We build omnichannel solutions as a unified digital ecosystem where the website, mobile app, marketplaces, and offline sales operate with synchronized data. CRM and ERP integration synchronizes customer data, orders, prices, and inventory across channels.
What we implement:
- Unified customer database: purchase history, returns, inquiries – from all channels.
- Loyalty program that works online, offline, and in the mobile application.
- Click & collect, reservations, partial orders. Integrations with POS systems, CRM, ERP, e-commerce, delivery services, BI.
- Real-time data synchronization: orders, inventory, statuses, transactions.
- Integration with email/push platforms, call centers, marketing.
How this affects the business:
- Customers feel they are known regardless of where they shop.
- The team works with a unified system, without duplications and gaps.
- Marketing becomes more precise: personalization, reactions, repeat purchases.
- The brand looks cohesive: website, store, and app work under unified logic.
E-commerce + BI
Every click, view, purchase, or return on an e-commerce platform is a signal that needs to be not just collected but understood and properly used.
We help businesses build e-commerce analytics as a separate management layer: from traffic source to profitability of each product line. We collect data from the website, CRM, warehouse, and marketing platforms and show what sells, who buys, which channels pay off, and where profit drops.
What we implement:
- Real-time dashboards: orders, sales, margin, inventory, conversion, and returns.
- Data integration from e-commerce, CRM, ERP, marketing, and warehouse.
- Category and channel performance analysis: CAC, LTV, marketing ROI, purchase frequency, average order value, and time between orders.
- LTV calculation, purchase frequency, average order value, time between orders.
- Demand forecasting, sales volume, and optimal inventory.
- SKU analytics: profitability analysis, sales dynamics, and slow-moving products.
What this gives the business:
- Understanding what really works and what should be abandoned.
- Financial performance transparency across all channels and categories.
- Ability to make decisions based on data, not intuition.
- Margin increase through precise assortment and channel management.
Technologies
Technologies we work with
PHP
Symfony
MySQL
RabbitMQ
API
Power BI
Google Analytics
Machine Learning
Vue.js
JavaScript
Salesforce
GraphQL
Our Approach:
Main stages of e-commerce solution implementation
The main goal is to create a convenient, beneficial, and functional product for the user.
Before starting work, we pay attention to clearly defining functionality.
Competent design helps optimize development costs. We consider potential product scalability in advance.
We create an intuitive and useful product for the end user.
Analysis and goal setting
Team interviews: what, to whom, how, and why we sell.
Goal definition: sales growth, purchase frequency, LTV.
Audit of current IT infrastructure, if available.
System design
Interaction map: e-commerce, CRM, ERP, logistics, loyalty.
UX frameworks and user scenarios.
Technical design of integrations and process logic.
Core development
Online store, marketplace, or B2B portal.
Customer/partner dashboards.
Special conditions: roles, pricing, payments, taxes, languages.
Integrations and automation
Synchronization with CRM, ERP, warehouses, payment, delivery.
Loyalty program, email/push marketing.
BI/dashboard integration for analytics.
Testing and launch
Stress testing: load, processes, UX.
Verification of all order points: from product to return.
Analytics integration: we evaluate not only order presence but also customer behavior, bottlenecks, and efficiency of each stage.
Support and development
Feature expansion, speed and UX optimization.
New channel integration (mobile, offline, new regions).
Analytics → hypotheses → implementation → growth.
Our Cases
Portfolio of successful solutions
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Deep Analytics for Planeta Kino: Marketing, Customers, Cross-Sales
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Servier Case: How Data Became a Strategic Asset Through a Complete Reporting System Upgrade
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Contact Us
Looking for a reliable technical partner? We are ready to join your project at any stage – from idea to launch.
Information
Fill out the form, and we will contact you to discuss the project.
Address
Senator Business Center, 32/2 Knyaziv Ostrozkykh St. Kyiv, Ukraine, 01010
Phone
+38 (044) 334 42 30
FAQ
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Frequently Asked Questions
Will the e-commerce website be convenient on smartphones?
Yes. An e-commerce website must work correctly on different screens, so mobile adaptation is built in at the interface design stage.
Special attention should be paid to mobile checkout: short forms, clear payment, fast page loading, and simple navigation. It is precisely these details that often make or break a sale.
Can you develop an omnichannel e-commerce solution?
Yes, we can unite different sales channels into one system: the website, a mobile interface, a physical location, a marketplace, or email communication.
For the business, this means that orders, customer data, and interaction history are not scattered across different places. The team can see where a customer came from, what they bought, and how best to work with them going forward.
How do you improve e-commerce website loading speed?
We optimize the site during development. We check how pages load, how heavy the images are, whether there are unnecessary scripts, and what can be sped up at the frontend or server level.
For e-commerce, speed directly affects sales. If a product page or checkout takes too long to open, some users will simply not complete the purchase.
What security measures do you provide for e-commerce projects?
We design security at the architecture level: who has access to the admin area, how payments are processed, where customer data is stored, and how the system interacts with external services.
For projects involving payments, CRM, or ERP, it is especially important to configure roles, data transfer protection, and user action control correctly. This reduces business risks and helps comply with the requirements of the market the company operates in.
Additionally
IWIS development principles
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