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Personalized Recommendation System for Planeta Kino: boosting conversions with relevant content
About the project
A personal cinema menu where every push notification fits your taste
Planeta Kino is a brand that speaks to moviegoers in their own language. The experience begins long before the screening itself — from the mobile app interface to the atmosphere inside the theatre. The company was the first in Ukraine to ditch paper tickets, launch its own mobile app and build a community of over one million active users. Innovative formats like IMAX, 4DX and RE’LUX have become the signature of a brand that consistently raises the bar for entertainment.
The client's problem
Movies — like any form of entertainment — have only a few seconds to catch attention. Planeta Kino needed a way to communicate with users so that every message hit the mark on the first try.
Key challenges:
- No tool for personalized content selection
- High risk of losing the user’s attention after a single irrelevant message
- Difficulty predicting what will interest each individual
- Need for a system that works in real time and adapts to user behavior
To maintain user trust and avoid wasting attention on irrelevant offers, the team needed to shift from mass messaging to precise, personalized content — where every message is timely and meaningful.
Case information
Algorithms that find their viewer on the first attempt
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For Planeta Kino, we developed a content recommendation system that helps the brand engage its audience with relevant messaging across all key channels: push, email and the mobile app.
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Our approach:
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We built an ensemble of models that analyze previous behavior, preferences, viewing history and in-app activity. At the same time, we implemented a reverse model that identifies the most interested audience for a specific piece of content.
Speed was crucial — the system was optimized so that the very first message aligns with a user’s interests as accurately as possible.The solution is fully scalable and used across the entire customer base.
Work results:
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Personalized recommendations transformed how Planeta Kino communicates with its audience.
Content stopped being generic — every user now sees what actually matches their interests. This had a direct impact on engagement efficiency. -
Our client received:
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higher conversion rates across communication channels;
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increased average engagement time with content;
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recommendation system integrated into push, email and the mobile app;
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a solution ready for deployment across the full customer base;
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real-time personalization that adapts to user behavior.
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Now each message works like a well-crafted movie trailer: it hooks from the first frame and inspires action. The recommendation model has become part of the brand — subtle, timely and effective.
Project details:
Key facts about the project
12 months
Project duration
Medium
Project size:
Project complexity
Completed
Project status:
Our Team:
Project Manager
Android Developer
iOS Developer
Data Science Engineer
DevOps Engineer
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Address
Senator Business Center, 32/2 Knyaziv Ostrozkykh St. Kyiv, Ukraine, 01010
Phone
+38 (044) 334 42 30
