Business Analytics

Management Analytics (based on Power BI)

Building management reporting is creating a single data source that executives use for daily decision-making.
We use Power BI - a powerful visualization system that allows collecting all data in one place, setting up dashboards for each role in the company, and seeing changes in real time.

What we implement:

• Role-based dashboards for CEO, finance, and sales.
• Integrations with ERP, CRM, Excel, Google Sheets, API.
• Profitability metrics, KPIs, costs, margins.
• Access from any device.
• Team training on working with the system.
• Lite version: for companies that want to start with basic dashboards for specific areas.

What this gives the business:

• Transparent management based on numbers.
• Unified metrics for all departments.
• Ability to make decisions quickly and confidently.
• Launch with a basic version that can be scaled.

Marketing Analytics

We help build analytics that connects all marketing channels, allows tracking customer behavior, and calculates profitability of each funnel stage.
Analytics provides not just numbers, but real solutions: which channel brings the most profit, which campaign works better, and when a customer is ready for a repeat purchase.

What we implement:

• Measuring effectiveness of different channels.
• Connecting marketing platforms with CRM, e-commerce, and BI.
• Tracking funnel dynamics: from first click to purchase.
• Integration with Google Ads, Facebook Ads, email and push services.
• Building personalized dashboards for marketers.

What this gives the business:

• Understanding which channels deliver results.
• Ability to optimize budget and reduce customer acquisition costs.
• Building campaigns based on accurate data.
• More repeat purchases through customer behavior analysis.
• Marketing that truly impacts profit.

Operational Analytics

We set up systems that connect data and allow teams to make decisions quickly based on real numbers. This way, you can see what's happening right now with inventory, orders, production, plan execution, and more.

What we implement:

• Real-time operational reporting: procurement, inventory, delivery, production.
• KPI control by departments: plan execution, deadline compliance.
• Identifying weak points and deviations in daily processes.
• Integration with ERP, CRM, e-commerce, warehouse systems.
• Role-based dashboards for department heads, logistics specialists, operators, etc.

What this gives the business:

• Fewer failures and losses: problems are visible before they become critical.
• Process transparency: you can see where delays occur and where resources are lost.
• Faster decision-making: no need to wait for weekly reports.
• Better planning: executives see real dynamics.

Predictive Analytics

We help build predictive models for key business metrics: demand, profit, inventory, finances. These are practical tools for proactive decision-making.

What we implement:

• Demand forecasting based on historical data, seasonality, and trends.
• Sales, revenue, and profitability forecasting by categories, channels, customers.
• Procurement planning and optimal inventory levels.
• Early identification of risks and deviations.

What this gives the business:

• Fewer excess purchases and losses from slow-moving inventory.
• Production, procurement, and sales planning considering real demand.
• Financial results forecasting for month, quarter, year.