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E-commerce Solutions
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Experience Overview
E-commerce solutions: from first click to repeat purchase
The true art of e-commerce solutions is to pave the customer's path so they want to return. A slow page means losing a customer. Inconvenient payment means losing a sale. No analytics means losing control. Delivery confusion means losing trust.
We design systems where everything is integrated: interface, logistics, payments, accounting, CRM, BI. These elements should not exist separately – everything must work synchronously. Otherwise, the business does not scale and gets stuck at a level where everything depends solely on managers.
We create e-commerce solutions that withstand load, adapt to your segment, provide real-time analytics, and allow you to see every customer action, including which advertisement they came from and what ultimately generated profit.
Online stores (B2C)
An online store is the main customer interaction point that must work without failures, be available 24/7, and grow with the business.
We build e-commerce solutions as a unified system: from architecture to launch, from the first version to a full-featured store with thousands of items. We consider real business processes, accounting, logistics, and marketing.
What we implement:
- Responsive UX with focus on speed and conversion.
- Shopping cart, payment (bank cards, Apple/Google Pay, installments, etc.), intuitive navigation.
- Integration with ERP, CRM, warehouse systems, and delivery services.
- Synchronization of inventory, prices, statuses – without manual work.
- Discounts, personalized offers, related product recommendations directly in the cart.
- Scalability readiness: filters, import/export, multilingual support.
What this gives the business:
- More sales: fast UX and convenient purchase logic retain customers and encourage order completion.
- Fewer errors: inventory, price, and order data synchronizes with accounting.
- More time: managers don't spend hours on manual updates.
- More repeat purchases: the system remembers the customer, shows relevant products, and develops loyalty.
Marketplaces (B2B/B2C)
A marketplace is like a large digital shopping center: someone sells, someone buys, someone manages. And everyone sees their part of the system. Sellers upload products, administrators monitor commissions, buyers want fast payment and delivery.
For such a platform to work, every scenario must be thought through to the smallest detail. We create marketplaces with flexible logic where everything is organized by roles: from seller dashboard to moderator panel. Taking into account currency rates, tax differences, and even who pays for what at the return stage.
What we implement:
- Personal dashboards for sellers: product, price, inventory, order management.
- Administrator panel: moderation, commission control, category and seller management.
- Integrations with CRM, ERP, delivery services, payment providers.
- Flexible settings: currencies, languages, countries, taxes, delivery types.
- Automatic calculations and payouts to sellers (considering commissions, discounts, returns).
- Analytics by sellers, categories, regions, channels.
What this gives the business:
- Centralized management of the entire ecosystem: from content to calculations.
- Less manual work: sellers manage their own assortment and orders.
- Scaling without manager overload.
- Transparent processes: fast payouts, order control, seller and buyer trust.
B2B stores
B2B sales have their own logic: the customer doesn't just choose a product – they expect their conditions, their prices, their payment method. Someone orders 500 items at once, someone expects an invoice with VAT, someone works only with credit limits.
We create B2B stores that work as a full-featured e-commerce system but adapted to the partner model. Dealer dashboard, one-click ordering, automatic documents, order and inventory history, price list integration: everything under unified logic.
What we implement:
- Personal dashboards for partners and dealers.
- Individual conditions: price lists, discounts, minimum order restrictions.
- Invoice, delivery note, receipt generation – directly from the dashboard.
- ERP/CRM integration: inventory accounting, payments, limits.
- Complete history of partner orders and actions.
What this gives the business:
- Less manual order support: partners do everything themselves.
- Fast service even for large clients.
- Clear logic: partners don't get lost in spreadsheets, everything is in one dashboard.
- Reduced errors and delays through integration with accounting systems.
Mobile e-commerce applications
If a customer has installed your application, it's already a sign of trust. They allow notifications, see you on their smartphone screen, have direct access to ordering without a browser and third-party platforms. They expect convenience without unnecessary actions.
We create e-commerce applications for iOS and Android that don't just duplicate the website but use mobile format capabilities: push notifications, personalization, geolocation, built-in payment, integration with loyalty programs and CRM.
What we implement:
- Applications for iOS and Android from scratch or as an extension of existing e-commerce.
- Integration with CRM, ERP, analytics, loyalty programs.
- Push notifications with personalized offers, promotions, order statuses.
- Built-in payment: Apple Pay, Google Pay, saved cards.
- Personalized interface: purchase history, favorites, recommendations.
What this gives the business:
- Customers return more often through direct communication without third-party platforms.
- You see more: behavior, preferences, reactions to offers.
- Your brand in the customer's phone, next to their bank and messenger.
- Average order value and purchase frequency increase through saved data and convenience.
Omnichannel solutions
Customers don't divide the company into website, store, and app – for them it's all one experience. Bought online – returned offline. Received a promo in the app – expects it to work in the store. And for this to work, the system must be unified: by data, orders, customers, and loyalty.
We build omnichannel solutions as a unified digital ecosystem where all touchpoints are connected through one core. This is gradual integration of e-commerce, CRM, ERP, mobile app, POS systems, logistics, loyalty program, and analytics under the business processes of a specific company.
What we implement:
- Unified customer database: purchase history, returns, inquiries – from all channels.
- Loyalty program that works online, offline, and in the mobile application.
- Click & collect, reservations, partial orders. Integrations with POS systems, CRM, ERP, e-commerce, delivery services, BI.
- Real-time data synchronization: orders, inventory, statuses, transactions.
- Integration with email/push platforms, call centers, marketing.
How this affects the business:
- Customers feel they are known regardless of where they shop.
- The team works with a unified system, without duplications and gaps.
- Marketing becomes more precise: personalization, reactions, repeat purchases.
- The brand looks cohesive: website, store, and app work under unified logic.
E-commerce + BI
Every click, view, purchase, or return on an e-commerce platform is a signal that needs to be not just collected but understood and properly used.
We help businesses build e-commerce analytics as a separate management level: from traffic source to profitability of each product item. We collect data from the website, CRM, warehouse, marketing platforms, and transform it into clear answers: what sells, who buys, how to increase LTV, and where profit is declining.
What we implement:
- Real-time dashboards: orders, sales, conversion, returns.
- Data integration from e-commerce, CRM, ERP, marketing, and warehouse.
- Channel effectiveness analysis: customer acquisition cost, marketing ROI, user engagement, and traffic sources.
- LTV calculation, purchase frequency, average order value, time between orders.
- Demand forecasting, sales volume, and optimal inventory.
- SKU analytics: profitability analysis, sales dynamics, and slow-moving products.
What this gives the business:
- Understanding what really works and what should be abandoned.
- Financial performance transparency across all channels and categories.
- Ability to make decisions based on data, not intuition.
- Margin increase through precise assortment and channel management.
Technologies
Technologies we work with
PHP
Symfony
MySQL
RabbitMQ
API
Power BI
Google Analytics
Machine Learning
Vue.js
JavaScript
Salesforce
GraphQL
Our Approach
Main stages of e-commerce solution implementation
The main goal is to create a convenient, beneficial, and functional product for the user.
Before starting work, we pay attention to clearly defining functionality.
Competent design helps optimize development costs. We consider potential product scalability in advance.
We create an intuitive and useful product for the end user.
Analysis and goal setting
Team interviews: what, to whom, how, and why we sell.
Goal definition: sales growth, purchase frequency, LTV.
Audit of current IT infrastructure, if available.
System design
Interaction map: e-commerce, CRM, ERP, logistics, loyalty.
UX frameworks and user scenarios.
Technical design of integrations and process logic.
Core development
Online store, marketplace, or B2B portal.
Customer/partner dashboards.
Special conditions: roles, pricing, payments, taxes, languages.
Integrations and automation
Synchronization with CRM, ERP, warehouses, payment, delivery.
Loyalty program, email/push marketing.
BI/dashboard integration for analytics.
Testing and launch
Stress testing: load, processes, UX.
Verification of all order points: from product to return.
Analytics integration: we evaluate not only order presence but also customer behavior, bottlenecks, and efficiency of each stage.
Support and development
Feature expansion, speed and UX optimization.
New channel integration (mobile, offline, new regions).
Analytics → hypotheses → implementation → growth.
Our Cases
Portfolio of successful solutions
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Contact Us
Looking for a reliable technical partner? We are ready to join your project at any stage – from idea to launch.
Information
Fill out the form, and we will contact you to discuss the project.
Address
Senator Business Center, 32/2 Knyaziv Ostrozkykh St. Kyiv, Ukraine, 01010
Phone
+38 (044) 334 42 30
FAQ
See all answers
Frequently Asked Questions
Can you integrate payment systems?
Yes. We implement direct payments, connect gateways considering the client’s bank, currency, and jurisdiction. We set up payment status processing logic, handle errors, timeouts, bank checks, refunds. As a result, the company gets a stable payment acceptance channel that works even under load.
Do you implement inventory or stock management?
Yes, if the business needs it. In e-commerce projects, there’s often a need to integrate with accounting systems like ERP, CRM, or custom admin panels. Showing current stock or controlling orders is part of standard logic.
Can you connect CRM?
Yes. In our projects, CRM is part of the system. We can integrate ready-made CRM or implement custom analytics for tracking user activity, segmentation, automated mailings, etc.
In the BAT case, the CRM system automatically interacted with the e-commerce platform: purchase data, bonuses, behavior were transferred centrally. This enabled personalized campaigns.
Do you do mobile adaptation?
Yes, all our e-commerce solutions work conveniently on smartphones. The interface automatically adjusts to the screen, regardless of device. If needed, we develop web apps that function like full apps: with fast loading, push notifications, and offline mode.
Can you implement an omnichannel solution?
Yes, and we often build exactly that. Omnichannel means the customer sees one brand across all touchpoints: website, app, physical store, email, marketplace. Everything is unified, and you see in one dashboard who bought what from where and how to handle it.
Additionally
IWIS Development Principles
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