Deep Analytics for Planeta Kino: Marketing, Customers, Cross-Sales
Planeta Kino is a modern Ukrainian cinema chain...
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E-commerce Solutions
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Experience Overview
E-commerce solutions: from first click to repeat purchase
The true art of e-commerce solutions is to pave the customer's path so they want to return. A slow page means losing a customer. Inconvenient payment means losing a sale. No analytics means losing control. Delivery confusion means losing trust.
We design systems where everything is integrated: interface, logistics, payments, accounting, CRM, BI. These elements should not exist separately – everything must work synchronously. Otherwise, the business does not scale and gets stuck at a level where everything depends solely on managers.
We create e-commerce solutions that withstand load, adapt to your segment, provide real-time analytics, and allow you to see every customer action, including which advertisement they came from and what ultimately generated profit.
Online stores (B2C)
An online store is the main customer interaction point that must work without failures, be available 24/7, and grow with the business.
We build e-commerce solutions as a unified system: from architecture to launch, from the first version to a full-featured store with thousands of items. We consider real business processes, accounting, logistics, and marketing.
What we implement:
- Responsive UX with focus on speed and conversion.
- Shopping cart, payment (bank cards, Apple/Google Pay, installments, etc.), intuitive navigation.
- Integration with ERP, CRM, warehouse systems, and delivery services.
- Synchronization of inventory, prices, statuses – without manual work.
- Discounts, personalized offers, related product recommendations directly in the cart.
- Scalability readiness: filters, import/export, multilingual support.
What this gives the business:
- More sales: fast UX and convenient purchase logic retain customers and encourage order completion.
- Fewer errors: inventory, price, and order data synchronizes with accounting.
- More time: managers don't spend hours on manual updates.
- More repeat purchases: the system remembers the customer, shows relevant products, and develops loyalty.
Marketplaces (B2B/B2C)
A marketplace is like a large digital shopping center: someone sells, someone buys, someone manages. And everyone sees their part of the system. Sellers upload products, administrators monitor commissions, buyers want fast payment and delivery.
For such a platform to work, every scenario must be thought through to the smallest detail. We create marketplaces with flexible logic where everything is organized by roles: from seller dashboard to moderator panel. Taking into account currency rates, tax differences, and even who pays for what at the return stage.
What we implement:
- Personal dashboards for sellers: product, price, inventory, order management.
- Administrator panel: moderation, commission control, category and seller management.
- Integrations with CRM, ERP, delivery services, payment providers.
- Flexible settings: currencies, languages, countries, taxes, delivery types.
- Automatic calculations and payouts to sellers (considering commissions, discounts, returns).
- Analytics by sellers, categories, regions, channels.
What this gives the business:
- Centralized management of the entire ecosystem: from content to calculations.
- Less manual work: sellers manage their own assortment and orders.
- Scaling without manager overload.
- Transparent processes: fast payouts, order control, seller and buyer trust.
B2B stores
B2B sales have their own logic: the customer doesn't just choose a product – they expect their conditions, their prices, their payment method. Someone orders 500 items at once, someone expects an invoice with VAT, someone works only with credit limits.
We create B2B stores that work as a full-featured e-commerce system but adapted to the partner model. Dealer dashboard, one-click ordering, automatic documents, order and inventory history, price list integration: everything under unified logic.
What we implement:
- Personal dashboards for partners and dealers.
- Individual conditions: price lists, discounts, minimum order restrictions.
- Invoice, delivery note, receipt generation – directly from the dashboard.
- ERP/CRM integration: inventory accounting, payments, limits.
- Complete history of partner orders and actions.
What this gives the business:
- Less manual order support: partners do everything themselves.
- Fast service even for large clients.
- Clear logic: partners don't get lost in spreadsheets, everything is in one dashboard.
- Reduced errors and delays through integration with accounting systems.
Mobile e-commerce applications
If a customer has installed your application, it's already a sign of trust. They allow notifications, see you on their smartphone screen, have direct access to ordering without a browser and third-party platforms. They expect convenience without unnecessary actions.
We create e-commerce applications for iOS and Android that don't just duplicate the website but use mobile format capabilities: push notifications, personalization, geolocation, built-in payment, integration with loyalty programs and CRM.
What we implement:
- Applications for iOS and Android from scratch or as an extension of existing e-commerce.
- Integration with CRM, ERP, analytics, loyalty programs.
- Push notifications with personalized offers, promotions, order statuses.
- Built-in payment: Apple Pay, Google Pay, saved cards.
- Personalized interface: purchase history, favorites, recommendations.
What this gives the business:
- Customers return more often through direct communication without third-party platforms.
- You see more: behavior, preferences, reactions to offers.
- Your brand in the customer's phone, next to their bank and messenger.
- Average order value and purchase frequency increase through saved data and convenience.
Omnichannel solutions
Customers don't divide the company into website, store, and app – for them it's all one experience. Bought online – returned offline. Received a promo in the app – expects it to work in the store. And for this to work, the system must be unified: by data, orders, customers, and loyalty.
We build omnichannel solutions as a unified digital ecosystem where all touchpoints are connected through one core. This is gradual integration of e-commerce, CRM, ERP, mobile app, POS systems, logistics, loyalty program, and analytics under the business processes of a specific company.
What we implement:
- Unified customer database: purchase history, returns, inquiries – from all channels.
- Loyalty program that works online, offline, and in the mobile application.
- Click & collect, reservations, partial orders. Integrations with POS systems, CRM, ERP, e-commerce, delivery services, BI.
- Real-time data synchronization: orders, inventory, statuses, transactions.
- Integration with email/push platforms, call centers, marketing.
How this affects the business:
- Customers feel they are known regardless of where they shop.
- The team works with a unified system, without duplications and gaps.
- Marketing becomes more precise: personalization, reactions, repeat purchases.
- The brand looks cohesive: website, store, and app work under unified logic.
E-commerce + BI
Every click, view, purchase, or return on an e-commerce platform is a signal that needs to be not just collected but understood and properly used.
We help businesses build e-commerce analytics as a separate management level: from traffic source to profitability of each product item. We collect data from the website, CRM, warehouse, marketing platforms, and transform it into clear answers: what sells, who buys, how to increase LTV, and where profit is declining.
What we implement:
- Real-time dashboards: orders, sales, conversion, returns.
- Data integration from e-commerce, CRM, ERP, marketing, and warehouse.
- Channel effectiveness analysis: customer acquisition cost, marketing ROI, user engagement, and traffic sources.
- LTV calculation, purchase frequency, average order value, time between orders.
- Demand forecasting, sales volume, and optimal inventory.
- SKU analytics: profitability analysis, sales dynamics, and slow-moving products.
What this gives the business:
- Understanding what really works and what should be abandoned.
- Financial performance transparency across all channels and categories.
- Ability to make decisions based on data, not intuition.
- Margin increase through precise assortment and channel management.
Technologies
Technologies we work with
PHP
Symfony
MySQL
RabbitMQ
API
Power BI
Google Analytics
Machine Learning
Vue.js
JavaScript
Salesforce
GraphQL
Our Approach
Main stages of e-commerce solution implementation
The main goal is to create a convenient, beneficial, and functional product for the user.
Before starting work, we pay attention to clearly defining functionality.
Competent design helps optimize development costs. We consider potential product scalability in advance.
We create an intuitive and useful product for the end user.
Analysis and goal setting
Team interviews: what, to whom, how, and why we sell.
Goal definition: sales growth, purchase frequency, LTV.
Audit of current IT infrastructure, if available.
System design
Interaction map: e-commerce, CRM, ERP, logistics, loyalty.
UX frameworks and user scenarios.
Technical design of integrations and process logic.
Core development
Online store, marketplace, or B2B portal.
Customer/partner dashboards.
Special conditions: roles, pricing, payments, taxes, languages.
Integrations and automation
Synchronization with CRM, ERP, warehouses, payment, delivery.
Loyalty program, email/push marketing.
BI/dashboard integration for analytics.
Testing and launch
Stress testing: load, processes, UX.
Verification of all order points: from product to return.
Analytics integration: we evaluate not only order presence but also customer behavior, bottlenecks, and efficiency of each stage.
Support and development
Feature expansion, speed and UX optimization.
New channel integration (mobile, offline, new regions).
Analytics → hypotheses → implementation → growth.
Our Cases
Portfolio of successful solutions
Servier Case: How Data Became a Strategic Asset Through a Complete Reporting System Upgrade
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Personalized Recommendation System for Planeta Kino: boosting conversions with relevant content
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Case study: Skarbnytsia, a company with over 400 branches, transitioned from a legacy system to a scalable data ecosystem.
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Mobile self-registration stand for Planeta Kino: a digital alternative to questionnaires and plastic cards
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Scalable external ticket sales system: API solution for Planeta Kino
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Contact Us
Looking for a reliable technical partner? We are ready to join your project at any stage – from idea to launch.
Information
Fill out the form, and we will contact you to discuss the project.
Address
Senator Business Center, 32/2 Knyaziv Ostrozkykh St. Kyiv, Ukraine, 01010
Phone
+38 (044) 334 42 30
FAQ about e-commerce
What are e-commerce solutions?
E-commerce solutions help businesses sell online and manage payments, inventory, and customer data. They bring all business systems into one place. Teams work faster without switching between tools. Companies improve customer experience and grow sales with less manual work.
Can e-commerce integrate with our existing business systems?
Yes. Platforms connect with CRM, ERP, payment, and shipping systems. Data moves between systems in real time. Teams avoid duplicate work and data gaps. Sales, logistics, and finance teams always see the same up-to-date information.
Do you provide support after launch?
Support continues after launch. Teams analyze user behavior and test changes. Data guides every update. This process increases repeat purchases, keeps the platform stable, and supports business growth as demand increases.
How do you handle security for e-commerce platforms?
Security starts at the system architecture level. Platforms use secure payment gateways, data encryption, and role-based access control. Industry standards protect transactions and customer data. The platform stays stable even as traffic grows.
What metrics should we track for e-commerce success?
Key metrics show how well the store performs. Conversion rate and cart abandonment reveal problems in the purchase flow. Average order value and repeat purchases show revenue quality. Customer lifetime value shows long-term growth.
E-commerce Solutions That Drive Real Business Growth
IWIS builds integrated digital platforms that support sales, operations, and growth. This is more than an online store. It is a connected system that links key business data in one place.
The platform connects your product catalog, shopping cart, and payment gateway. Customers move through a fast, clear checkout process. Fewer steps mean fewer drop-offs and more completed orders.
IWIS also delivers electronic commerce solutions that scale with traffic and demand. The platform keeps performance and security stable as you add products and users. This foundation helps increase repeat purchases and improve customer retention.
Custom E-commerce Solutions Built Around Your Business Logic
Every platform follows how the business actually works. The system reflects real goals, internal processes, and growth plans. This approach avoids templates and ready-made setups.
IWIS works as an ecommerce solutions company that builds platforms around real business workflows. Solutions support B2C, B2B, marketplaces, mobile commerce, and omnichannel scenarios. The architecture stays flexible and scales without rebuilding the core.
Inventory management and order fulfillment work inside one ecosystem. CRM, ERP integration, payment processing, and shipping integration keep data consistent across teams. Teams reduce manual work, avoid errors, and improve operational speed.
E-commerce Solutions Services From Strategy to Optimization
IWIS covers the full project lifecycle, from initial analysis to post-launch improvement. Each stage targets clear business outcomes, not just technical delivery.
The process combines UX/UI design, development, and analytics into practical ecommerce digital solutions. Clear navigation helps users move through the platform. Fast checkout flows remove friction. Secure payment gateways ensure reliable transactions.
After launch, teams use data to guide decisions. With bi analytics, specialists study user behavior, find weak points, and improve funnels. This work reduces cart abandonment, increases repeat purchases, and strengthens customer retention.
H3 E-commerce Capabilities at a Glance
B2C Online Stores Conversion-focused online stores designed for fast checkout and repeat purchases.
B2B E-commerce Platforms Complex pricing, customer-specific catalogs, and seamless ERP integration.
Marketplaces (B2C/B2B) Scalable platforms connecting many sellers, products, and payment flows.
Mobile E-commerce Applications Native mobile experiences that increase engagement and purchase frequency.
Omnichannel Commerce Unified customer journeys across online, mobile, and offline touchpoints.
E-commerce + BI Data-driven commerce with real-time analytics and performance insights.
Why Choose IWIS as Your E-commerce Solutions Company
We have experience delivering e-commerce solutions across a wide range of industries: from fashion brands and retail chains to cinema networks, online education, HR tech, and logistics. This gives us insight not just into the technical side, but into the real business models behind the platforms.
Our focus is on performance and long-term efficiency. We build systems that handle seasonal traffic spikes, support catalogs with tens of thousands of items, manage complex discount logic, and integrate smoothly with CRMs, loyalty programs, and delivery services – all while staying stable and scalable.
For a cinema chain, we implemented a full ticketing flow with loyalty program integration. For a fashion brand, we launched a custom e-commerce platform with online payments in just three months. For an edtech product, we built a subscription-based system with personal user dashboards. Each solution is tailored to actual business processes, never a one-size-fits-all template.
We also design platforms with growth in mind. If today you need an MVP, tomorrow a marketing automation engine, and the next day – expansion into new markets, you won’t need to rebuild from scratch.
With IWIS, e-commerce isn’t just a website. It’s a digital infrastructure that grows with your business.
