Deep Analytics for Planeta Kino: Marketing, Customers, Cross-Sales
Planeta Kino is a modern Ukrainian cinema chain...
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Custom Software Development
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Experience Overview
Products that work for business from day one
We create custom solutions that not only look modern but also deliver measurable business impact:
– reduce manual work
– automate routine processes
– provide data transparency and business control
We are trusted by retail, financial companies, e-commerce, and manufacturing.
Products created by our team help over 1 million users daily, and clients see results from the very first stages of implementation.
1M
Active Users
27+
Developed Solutions
Mobile Applications
In modern business, customers always have their phones in hand. If your service isn't there yet, that space is already occupied by competitors.
A mobile application is the shortest path to the customer: it increases sales, strengthens loyalty, and adds team efficiency.
We develop native and cross-platform solutions that:
- work quickly and stably even under high loads
- have modern and user-friendly UX/UI
- fully integrate into your business processes
What this gives the business:
Sales growth: personalized offers and push notifications stimulate repeat purchases
Transparent control: logistics and operations are tracked in real-time
Increased loyalty: customers always have convenient access to your service
Web Development
Your web product should be not just a website, but a tool that drives sales, streamlines processes, and scales with your business. It's a reliable platform for growth that must handle today's loads and be ready for increased scale tomorrow.
We create corporate portals, e-commerce platforms, and SaaS solutions that:
- operate securely and stably under high load
- scale alongside your business
- integrate seamlessly with CRM, ERP, and other systems
What this gives the business:
More sales: e-commerce with payment integrations processes thousands of transactions daily
Streamlined processes: corporate portal centralizes document flow and communications
Increased speed: SaaS solutions automate routine and eliminate manual work
SaaS Platforms
SaaS platforms are online services that users access through subscription. Looking broader, it's not just a type of software – it's a business model where stability, scalability, and UX directly impact profit.
SaaS platforms can include:
- ready-made pricing plans or package builders;
- role system, billing, reporting;
- scalable infrastructure for handling thousands of users.
We create SaaS solutions that:
- support multi-tenant architecture;
- integrate with payment systems, analytics, CRM/ERP;
- ensure security, performance, and readiness for growth.
What this gives the business:
Subscription monetization: each user generates profit;
Flexibility: custom tariffs, demo access, optional features;
Control: reporting on users, payments, system load.
MVP for Startups
Quick start without excess costs
Launching a startup doesn't require a perfect product. It needs an MVP: a minimum viable version. This allows you to test hypotheses, gather feedback, and see whether to scale or change course.
MVP allows you to:
- quickly enter the market;
- costs less than full development;
- test ideas with real users;
- reduce the risk of developing the wrong thing.
It's a tool for validating demand and launching business.
Many successful companies started with MVPs to build a customer base, prove potential to investors, and only then scale.
What you get:
- technical implementation of MVP for your business idea;
- focus only on critical functionality;
- architecture ready for further development.
B2B Portals and Cabinets
If you work with partners, dealers, or wholesale clients, you need a system that automates orders, pricing, inventory, and document flow – without constant manual support from managers.
We create secure B2B portals that:
- allow clients to place orders independently;
- show inventory, prices, delivery status;
- automate document flow and communication.
What this gives the business:
Less workload: clients find what they need independently;
Faster sales: orders go directly into the system;
Control: all actions occur in one environment.
ERP/CRM-like Systems
Standard CRM and ERP don't account for your business nuances. Sooner or later, you end up paying for unused functionality or looking for workarounds instead of working efficiently.
We create systems that:
- automate your specific processes (not everything at once);
- integrate with accounting systems, logistics, BI;
- have their own architecture adapted to your organizational structure.
What this gives the business:
Efficiency: less manual work, more accuracy;
Transparency: all departments work in a unified system;
Flexibility: can be enhanced gradually.
Data Collection and Processing Platforms
When you have multiple CRMs, ERPs, and dozens of Excel files, data becomes fragmented and decision-making slows down. While you're reconciling reports, competitors are already launching their next promotion.
We create systems that:
- collect data from all sources;
- visualize metrics in Power BI or Looker;
- update data automatically in real-time.
What this gives the business:
Single source of truth: everyone looks at the same numbers;
Quick decisions: no waiting for consolidated reports;
Strategic control: see not only what happened but what's coming next.
Technologies
Technologies we work with
JavaScript
Vue.js
Angular
PHP
Java
Symfony
RabbitMQ
MySQL
Swift
Kotlin
API
GraphQL
Our Approach
Key Project Stages
From idea to a working and scalable product
We work transparently: you see results at every step, rather than waiting six months in anticipation. Moreover, each stage delivers specific business value.
Analysis and Planning:
We dive deep into your processes, data, and bottlenecks.
You get a clear picture of existing problems and a plan to address them with technology.
Design (UX/UI Design)
We create not just a beautiful interface, but a user experience that stimulates purchases, speeds up work, and saves time.
You see how the future product will look for clients or team members.
Development
We launch MVP in 3 weeks. You test the product in live conditions, even before the entire project is completed.
You get a working version instead of expectations and delayed promises.
Testing (QA)
We verify not only the code but also the business logic: whether the system actually does what it was created for.
You gain confidence in stability, speed, and security.
Integration and Launch
We weave the product into your IT ecosystem: CRM, ERP, payment services, internal systems.
You launch a solution that actually works in business from day one.
Support and Scaling
We stay with you: adding functionality, optimizing processes, and scaling the product for new challenges.
You get a partner who develops the system alongside your company.
Our Cases
Portfolio of successful solutions
Servier Case: How Data Became a Strategic Asset Through a Complete Reporting System Upgrade
When we start working with world-class companies, we...
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Personalized Recommendation System for Planeta Kino: boosting conversions with relevant content
Planeta Kino is a brand that speaks to...
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Case study: Skarbnytsia, a company with over 400 branches, transitioned from a legacy system to a scalable data ecosystem.
Skarbnytsia is the largest network of pawnshops in...
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Mobile self-registration stand for Planeta Kino: a digital alternative to questionnaires and plastic cards
Planeta Kino has long gone beyond the classic...
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Scalable external ticket sales system: API solution for Planeta Kino
Planeta Kino is a brand that builds a...
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Contact Us
Looking for a reliable technical partner? We are ready to join your project at any stage – from idea to launch.
Information
Fill out the form, and we will contact you to discuss the project.
Address
Senator Business Center, 32/2 Knyaziv Ostrozkykh St. Kyiv, Ukraine, 01010
Phone
+38 (044) 334 42 30
FAQ About Custom Software Development
How much does custom software development cost?
Development budget depends on scope, complexity, and integrations. We estimate costs after discovery and split work into stages. This approach helps control budgets and reduce financial risks during development.
How long does it take to develop custom software?
Timelines depend on project size and functionality. MVPs often take 1-4 months. Larger systems may take 6-12 months. We work in short iterations, so teams can review progress early and adjust priorities when needed.
Do you provide support after software launch?
Yes, we provide support after launch. This includes monitoring, updates, bug fixes, and performance improvements. Ongoing support helps keep software stable and aligned with business needs as they change over time.
Can you integrate software with our existing systems?
Yes. We integrate new software with existing systems and tools. This includes APIs and legacy platforms. Our goal is smooth data exchange without disrupting daily operations.
Can you take over an existing unfinished project?
Yes. We can review unfinished projects and existing code. We identify issues, stabilize the system, and define next steps. This helps teams complete development and prepare the product for future growth.
Custom Software Development That Solves Real Business Problems
IWIS is a custom software development agency focused on real business needs. We build systems that support daily operations and fit existing processes.
We design, develop, and scale software that integrates with current tools. Teams can use the product from early releases.
With 90+ delivered projects, over 1M daily active users, and 8+ years of experience, we focus on results. Our clients launch faster, work more efficiently, and grow with stable systems.
Why Choose IWIS as Custom Software Development Firm
IWIS joins your team as a technical partner, and we always start with the fundamentals: why this solution is needed, who it’s for, how it will affect your operations, and what results it should deliver.
During the discovery phase, we collect requirements and design the product logic, architecture, and future growth points. This early planning helps avoid rework, prevent budget overruns, and save dozens of hours during development. It’s especially critical in complex projects with many external system connections, custom business logic, and tight deadlines. The system is designed with growth in mind, so you don’t have to rebuild everything six months later when it’s time to scale or launch new modules.
Our team handles the technically challenging parts: connecting platforms, building architecture, ensuring security, setting up analytics, writing documentation, and transferring knowledge. Every solution we deliver is tied to a clear goal: whether it’s to reduce HR workload, improve analytics for retail, or ensure stability under peak traffic.
We follow an agile approach with short sprints, regular updates, and ongoing feedback. The client always knows what’s been done, what’s in progress, and can adjust priorities when needed. This clarity not only streamlines collaboration, it directly impacts software development cost, helping teams stay on budget while delivering real business value.
Software development services we provide
IWIS delivers end-to-end solutions across the full development lifecycle. This includes discovery, planning, deployment, maintenance, and support.
Our teams work with full-stack development, cloud-native solutions, API integration, and microservices. We use these tools only when they bring clear business value.
We also provide software engineering services. They focus on system stability, performance, security, and long-term reliability.
The products we build scale without constant rewrites. They support new integrations and changing business logic. When needed, systems can include business intelligence integration to improve visibility and decision-making.
Custom Software Development Areas
Mobile Applications
Mobile apps built for stable performance and daily business use.
Web Development
Web platforms designed to support operations and system integrations.
SaaS Platforms
Cloud-based SaaS products built for growth and recurring usage.
MVP for Startups
MVPs created to test ideas and validate demand.
B2B Portals and Cabinets
Secure platforms for working with partners and clients.
ERP / CRM-like Systems
Internal systems tailored to specific workflows.
Data Collection and Processing Platforms
Tools for collecting, processing, and visualizing data.
Each area connects into a single system built around your business logic. Some projects also include business intelligence integration.
Custom Solutions vs Off-the-Shelf Software
A custom approach starts with how a business actually works. The system follows existing workflows, rules, and data flows.
Generic tools often force teams to change established processes. This creates friction and limits flexibility.
Unlike ready-made products, custom built software is created for real operational needs. It removes functional limits and reduces manual workarounds. Businesses keep full control over the product and its roadmap.
This approach supports change from the start. Teams add integrations, automate processes, and scale without constant rework or platform limits.
Software Development Cost and ROI
The cost of custom software development depends on the scale, technical complexity, number of integrations, security requirements, and business logic. At IWIS, we follow a phased pricing model, each stage has clear objectives and measurable outcomes. This helps control budgets and reduce the risk of delays.
We see software development as an investment that pays off through process automation and improved business efficiency. In many cases, business process automation provides an additional boost by reducing manual work and increasing operational speed.
Custom web and mobile solutions often deliver ROI faster than expected by increasing conversion rates, cutting third-party service costs, and launching new digital channels.
Examples from our experience:
- A fashion brand Eternal launched a fully functional e-commerce platform in just 3 months, enabling full-cycle online sales with integrated payments from day one.
- Planeta Kino eliminated third-party ticketing fees by switching to a custom platform. The project paid for itself in under 2 years. Learn more about the project.
Professional software development or Freelance Teams
A professional, team-based approach relies on clear processes and shared responsibility. This model reduces risks and improves delivery consistency over time.
Freelancers can help with short-term tasks. Complex products need stability and continuity.
At IWIS, developers work with QA specialists and follow code review practices. We maintain documentation and use continuous integration. This keeps systems stable and easier to scale as they grow.
Our Software Development Stages
Our delivery process is simple and structured. We start with discovery and planning. Then we move to development and testing. After launch, we provide support and improvements.
This approach helps teams see progress early. It also keeps costs and timelines under control.
