Deep Analytics for Planeta Kino: Marketing, Customers, Cross-Sales
Planeta Kino is a modern Ukrainian cinema chain...
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Business Analytics
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Experience Overview
Business Intelligence: When Data Finally Starts Speaking
In business, the most obvious answers are often hidden right in front of our eyes.
But when there's a lot of data, it's practically impossible to see it: reports exist, tables exist, but understanding doesn't.
Without a complete picture, business loses profit, speed, and control every day.
Business intelligence is not just interactive dashboards. It's a navigator and control system that helps make strategic decisions faster, more accurately, and with greater confidence. It's real business information at one click, in real time.
We will teach your data to speak, and it will show:
– what truly drives results
– where efficiency is lacking
– where unnecessary money and resources are wasted daily
Management Analytics (based on Power BI)
Building management reporting is creating a single data source that executives use for daily decision-making.
We use Power BI - a powerful visualization system that allows collecting all data in one place, setting up dashboards for each role in the company, and seeing changes in real time.
What we implement:
- Role-based dashboards for CEO, finance, and sales.
- Integrations with ERP, CRM, Excel, Google Sheets, API.
- Profitability metrics, KPIs, costs, margins.
- Access from any device.
- Team training on working with the system.
- Lite version: for companies that want to start with basic dashboards for specific areas.
What this gives the business:
- Transparent management based on numbers.
- Unified metrics for all departments.
- Ability to make decisions quickly and confidently.
- Launch with a basic version that can be scaled.
Marketing Analytics
We help build analytics that connects all marketing channels, allows tracking customer behavior, and calculates profitability of each funnel stage.
Analytics provides not just numbers, but real solutions: which channel brings the most profit, which campaign works better, and when a customer is ready for a repeat purchase.
What we implement:
- Measuring effectiveness of different channels.
- Connecting marketing platforms with CRM, e-commerce, and BI.
- Tracking funnel dynamics: from first click to purchase.
- Integration with Google Ads, Facebook Ads, email and push services.
- Building personalized dashboards for marketers.
What this gives the business:
- Understanding which channels deliver results.
- Ability to optimize budget and reduce customer acquisition costs.
- Building campaigns based on accurate data.
- More repeat purchases through customer behavior analysis.
- Marketing that truly impacts profit.
Operational Analytics
We set up systems that connect data and allow teams to make decisions quickly based on real numbers. This way, you can see what's happening right now with inventory, orders, production, plan execution, and more.
What we implement:
- Real-time operational reporting: procurement, inventory, delivery, production.
- KPI control by departments: plan execution, deadline compliance.
- Identifying weak points and deviations in daily processes.
- Integration with ERP, CRM, e-commerce, warehouse systems.
- Role-based dashboards for department heads, logistics specialists, operators, etc.
What this gives the business:
- Fewer failures and losses: problems are visible before they become critical.
- Process transparency: you can see where delays occur and where resources are lost.
- Faster decision-making: no need to wait for weekly reports.
- Better planning: executives see real dynamics.
Predictive Analytics
We help build predictive models for key business metrics: demand, profit, inventory, finances. These are practical tools for proactive decision-making.
What we implement:
- Demand forecasting based on historical data, seasonality, and trends.
- Sales, revenue, and profitability forecasting by categories, channels, customers.
- Procurement planning and optimal inventory levels.
- Early identification of risks and deviations.
What this gives the business:
- Fewer excess purchases and losses from slow-moving inventory.
- Production, procurement, and sales planning considering real demand.
- Financial results forecasting for month, quarter, year.
Technologies
Technologies we work with
Power BI
MySQL
Google BigQuery
Salesforce
Google Analytics
API
Machine Learning
RabbitMQ
Our Approach
Why should you trust us with business intelligence implementation?
At IWIS, we see business intelligence as a management system, not just a set of reports. Our approach allows executives to get a real picture of the business and act based on verified data.
Our key differentiators:
Complete data lifecycle management
We don't limit ourselves to visualization, but perform auditing, cleaning, and standardization of data to make it trustworthy.
Unified language of numbers for the entire company
Each metric has a clear calculation methodology. Finance, marketing, and sales no longer argue with each other.
Results within 3 weeks
We launch the first management dashboards in Power BI lite version format so you can see the benefits immediately.
Role-based architecture
CEO sees strategic metrics, CFO sees profitability and cash flow, store manager sees their location's efficiency.
Experience with complex cases
We've come in after other contractors and restored trust in analytics.
Our Cases
Portfolio of successful solutions
Servier Case: How Data Became a Strategic Asset Through a Complete Reporting System Upgrade
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Personalized Recommendation System for Planeta Kino: boosting conversions with relevant content
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Case study: Skarbnytsia, a company with over 400 branches, transitioned from a legacy system to a scalable data ecosystem.
Skarbnytsia is the largest network of pawnshops in...
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Mobile self-registration stand for Planeta Kino: a digital alternative to questionnaires and plastic cards
Planeta Kino has long gone beyond the classic...
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Scalable external ticket sales system: API solution for Planeta Kino
Planeta Kino is a brand that builds a...
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Contact Us
Looking for a reliable technical partner? We are ready to join your project at any stage – from idea to launch.
Information
Fill out the form, and we will contact you to discuss the project.
Address
Senator Business Center, 32/2 Knyaziv Ostrozkykh St. Kyiv, Ukraine, 01010
Phone
+38 (044) 334 42 30
What is business intelligence (BI)?
Business intelligence is a set of processes and tools that transform raw data into clear, actionable insights. It covers data collection, modeling, and visualization, supporting both operational and strategic decisions.
What’s the difference between business intelligence and business analytics?
Business intelligence focuses on tracking current and past performance through dashboards and reports. Business analytics analyzes trends, patterns, and performance drivers. Together, they provide visibility and understanding for informed decisions.
How long does implementation take?
Initial implementation of business intelligence systems usually takes 3-6 weeks, depending on data readiness and system complexity. Core dashboards appear early, while advanced analysis is added over time.
Can it integrate with existing systems?
Yes. Platforms integrate with ERP, CRM, marketing tools, financial systems, and cloud databases using ETL processes and data integration to keep metrics consistent.
Can analytics help predict future outcomes?
Yes. Predictive models use historical data, trends, and seasonality to forecast demand, revenue, and risks. This helps teams act proactively instead of reactively.
Business Analytics and Intelligent Decision-Making
Data alone does not create value. Real impact appears when information is clear and easy to use. Analytics platforms replace fragmented reports and spreadsheets. They give teams a single view of business performance.
At IWIS, we build analytics environments to reduce uncertainty in decisions. Teams see what is happening now, understand why it happens, and know which actions make sense next.
What Is Business Intelligence and Why It Matters
Many organizations store data across multiple systems. Reports often arrive too late to influence decisions. A structured analytical approach brings information, metrics, and reporting logic together.
This discipline connects operational systems and standardizes calculations. Data is presented in dashboards that decision-makers trust. Teams stop debating numbers and focus on actions. Leaders rely on a single source of truth, while departments work with shared performance metrics.
Well-designed business intelligence systems improve transparency across the organization and help teams make consistent decisions at every level.
Business Analytics as a Foundation for Better Insights
Clear visibility is only the first step. Real improvement begins when teams understand what drives results and how performance changes over time.
This approach emphasizes interpretation rather than simple data display. At IWIS, we design analytical models and dashboards for everyday work. Teams explore performance, compare periods, and drill into details without waiting for manual reports.
These practices support strategic planning, performance reviews, and daily data-driven decisions.
Business Intelligence Solutions
Reliable analytics depend on stable data flows. IWIS connects data across core systems such as ERP, CRM, marketing platforms, e-commerce tools, and finance into a unified analytical environment.
Centralized storage and automated pipelines ensure consistency. Interactive dashboards provide real-time reporting, allowing teams to monitor operations and track performance as the business grows.
Analytics also works together with business process automation to reduce manual data handling and improve reporting stability. This approach ensures consistent data flows and supports more reliable decision-making across teams. Depending on project needs, IWIS delivers BI solutions that align with security requirements and existing IT infrastructure.
Automation further strengthens this setup. Analytics integrates with process automation to reduce manual data handling and improve reporting reliability. Based on project requirements, we implement BI (business intelligence) software that fits existing infrastructure and security standards.
Business Intelligence and Analytics Services
1. Business context and goals
The process starts with decisions, not numbers. The focus stays on which business questions actually matter, who makes those decisions, and when they are made. Analytics takes shape around real actions and outcomes, rather than around tools or dashboards.
2. Data and systems audit
A clear picture of the data landscape comes first. Sources, ownership, and reliability are reviewed to understand where information breaks down. Gaps, duplicates, and weak points surface early: the same issues that later cause mismatched or delayed reporting.
3. Alignment of metrics and KPIs
A single logic for metrics and calculation rules is defined upfront. This removes situations where the same indicator means different things to different teams. Numbers become consistent and comparable across the organization.
4. BI platform design
The data model takes shape alongside integrations and automated refresh cycles. As a result, information becomes stable, predictable, and ready to scale with the business — without manual fixes or constant intervention.
5. Role-based dashboards and analytics
We build dashboards for specific roles: executives, managers, and operational teams. No overloaded charts, only what helps assess the situation quickly and make informed decisions.
6. Launch, adoption, and evolution
Analytics moves into daily workflows instead of living in reports. Teams gain confidence using it in practice, while capabilities expand step by step as the business evolves. The system adapts to change rather than falling behind it.
BI Capabilities Overview
IWIS delivers analytics as a connected ecosystem that supports decisions across different levels of the organization. Below are the core bi and analytics capabilities applied in key business areas.
Management Analytics
Provides executives with a clear overview of business performance through KPIs, financial indicators, and management dashboards.
Marketing Analytics
Helps teams measure campaign performance, analyze channels, and understand customer behavior to improve ROI.
Operational Analytics
Offers real-time visibility into operational processes and supports efficiency in daily activities.
Predictive Analytics
Uses historical data and trends to forecast demand, revenue, and risks for proactive planning.
Why IWIS Is a Reliable BI Partner
As a BI solution provider, IWIS acts as a strategic partner, not just building dashboards, but helping companies establish a structured, long-term approach to data. The focus starts with business logic: how decisions are made, which metrics actually drive action, and how data should be structured to support decisions that are fast, aligned, and backed by evidence.
Dashboards are designed around roles, free from unnecessary detail or noise — each team sees exactly what matters to them. Data models are built to ensure consistency: every metric is interpreted the same way, with no room for confusion. This replaces manual reporting, resolves contradictions in numbers, and helps build organization-wide trust in analytics.
Our BI approach includes:
- automating management reporting for teams at every level;
- building transparent data models without black-box logic;
- implementing recommendation layers based on real business scenarios;
- designing interfaces that turn insights into action.
The technical architecture is ready to scale: new data sources, teams, and markets can be added without reworking the system. That makes it possible to evolve gradually, from a single dashboard to a full analytics ecosystem.
Analytics should work with people, not instead of them, simplifying the complex and enabling confident decisions every day.
ROI of Business Intelligence Systems
Good analytics doesn’t just show what happened, it explains why it happened and what to do next. Businesses that implement BI systems don’t get vague digital transformation, they see real changes: less manual work, fewer errors, greater transparency, and faster decision-making.
Even within the first few years, the impact is clear. Research shows that BI solutions deliver an average ROI of 127% over three years. That’s about saving money and about gaining a new level of control over the business.
Analytics stops being a reporting tool and becomes part of daily operations, a real driver of growth.
