About the project
British American Tobacco (BAT) is one of the world's largest multinational companies specializing in the manufacture of nicotine-containing products. The company is present in more than 180 countries, has over 45,000 employees, and is consistently ranked among the industry leaders in terms of sales. BAT is actively developing direct digital channels, including mobile platforms for interacting with adult customers. For companies operating in highly regulated environments, it is especially important to have flexible and secure solutions that are independent of App Store and Google Play policies.
BAT wanted to reach its customers directly through a convenient mobile service with push notifications, personalized offers, and e-commerce integration. But the standard route was not available: due to the nature of the product, the company could not publish the app on the App Store or Google Play.
Without access to official app stores, the company was losing what mattered most: a stable and controllable channel for digital interaction with consumers.
Key challenges:
We had to give BAT an alternative that works without external restrictions, provides a full customer experience, and is suitable for scaling anywhere in the world.
The goal was clear: to provide the company with a comprehensive mobile tool with flexible logic, personalized experience, and technical freedom.
We started with the Discovery phase: together with the BAT team, we researched the target audience, developed interaction scenarios, and created a UX structure.
We determined the architecture: we chose the PWA format without linking to marketplaces, with readiness for scaling.
We developed an interface with personalized UX, push notifications, and convenient navigation.
Integrated e-commerce and customer systems CRM, CLM, CDP for analytics, communication, and personalization.
Ensured technical maturity: created documentation, configured tests and updates, and conducted performance audits.
We implemented an alternative to the native application that provides users with the same level of convenience, but without platform restrictions. The successful implementation became the basis for many years of cooperation with OJSC and confirmed the trust in our team.
The client received:
a fully functional PWA application that does not require publication in the App Store or Google Play;
a modern interface with logic built on real user scenarios;
synchronization with e-commerce and client systems (CRM, CLM, CDP);
the ability to deliver personalized offers and push notifications;
a technical architecture adapted for deployment in other countries.
Now BAT has its own route to the customer – direct, independent, and barrier-free.
Project duration
Project size
Project complexity
Project status
The Nazovni.Online platform is a unique community that, in collaboration with the Ministry of Foreign Affairs of Ukraine, has created...
View more
Torsus is an international company that specializes in creating and manufacturing all-terrain passenger buses for various needs.
View more
Planet Cinema is not just about theaters, but a universe of modern technologies.
View more
Looking for a reliable technical partner? We are ready to join your project at any stage – from idea to launch.
Fill out the form, and we will contact you to discuss the project.
Senator Business Center, 32/2 Knyaziv Ostrozkykh St. Kyiv, Ukraine, 01010
