Planet Cinema Goes Mobile: Enhanced App for Viewer Convenience

Tags:

Custom Software DevelopmentE-commerceUI/UX DesignWeb application

About the project

Mobile Application that Opened a New Era of Customer Interaction

Planet Cinema is not just about theaters, but a universe of modern technologies. The network was the first in Ukraine to launch its own mobile application and loyalty program for 1 million users. IMAX, 4DX, RE'LUX formats, comfortable service, and focus on innovation make Planet Cinema the brightest player in its industry.

Client Challenges and Needs:

Planet Cinema’s mobile apps are a key communication channel with its million-strong audience. They were meant to become the core of the customer experience: from viewing showtimes to receiving cashback on loyalty cards.

However, app maintenance and development began to stall. Legacy code, technical issues, unstable performance, and complex interactions with the previous contractor – all of this affected the speed of changes, service quality, and user experience.

Our tasks were to:

stabilize app performance and eliminate technical bottlenecks
improve performance and user experience
develop functionality in line with business goals and roadmap
introduce key features: Apple Pay directly, online ticket refunds, etc.
organize systematic technical support and transparent communication

How we solved the client's problem

Updated Planet Cinema mobile apps are now faster, more convenient, and more technologically advanced

We succeeded in providing personalized interaction with a million customers, implementing innovative functionality, and after-hours support.
Our approach: We started with an in-depth analysis of the application code. We formed a set of tasks to stabilize the applications. Then we implemented new functionality. Together with the client’s team, we developed a roadmap for product development. Our focus was on stability, efficiency, and improving user interaction.

How we solved the client's problem

Work results:

We transformed the mobile apps into a powerful customer tool – convenient, fast, and functional:
Direct Apple Pay integration: one of the first such implementations in Ukraine.
Online ticket refunds with automatic payment returns. This significantly reduced the load on the contact center.
Personalized promo codes and discounts: increasing loyalty and repeat purchases.
After-hours support: organized response to requests during evening hours and weekends.