Personalized marketing for Good Wine: Salesforce CRM development with AI recommendations

Transformed the existing marketing communications system by adding AI tools for automatic content selection, mailing optimization, and product recommendations

Our approach:

We started with an audit: we analyzed the current logic of mailings, the frequency of interaction, and the extent to which the content of messages meets user expectations. This allowed us to see where customer attention is lost and what can be automated.

Next, they improved the CRM: it learned to determine customer activity, choose the right moment to send messages, and independently generate personalized product offers based on user interests.

At the same time, we linked the website to the CRM system: now it sees what interests customers—from search to purchase—and uses this data to select offers more accurately.

We finished by testing the new logic on separate audience segments and training the Good Wine marketing team: we handed over the tools and ensured they were ready to work independently with the system.

Recommendations have become more relevant, and mailings have become more accurate and less intrusive. CRM is now the basis for accurate, timely, and relevant dialogue with each customer.

Our client received:

The system operates autonomously, learns from data, and opens up opportunities for scaling to new channels without compromising communication quality.