E-commerce solution for selling auto parts: convenient search and payment directly on the website

Tags:

E-commerceWeb development

About the project

We got sales rolling, and everything went smoothly.

Ford Stolitsa is one of the leading companies in the import and sale of automotive spare parts in Ukraine. The company operates in a wholesale and retail format, providing a wide range of components for passenger and commercial vehicles of various brands and models. Thanks to direct cooperation with suppliers and well-established logistics, Ford Stolitsa serves both business customers and end consumers.

The client's problem

Selling auto parts required constant involvement of managers and communication with customers by phone. This hindered the processing of large numbers of requests and limited growth potential. The company realized that part of its new audience expected fast, convenient online service without phone calls and manual selection.

Key challenges:

dependence on calls and managers during the ordering process;
limited throughput due to manual processing of requests;
lack of a digital solution for online users.

The company was looking for a way to scale sales, reduce the workload on the team, and make the service convenient for those who are used to buying online.

Case information

Launched a digital sales channel based on a ready-made design

We transformed the existing design into a full-fledged online sales tool with convenient search, adaptive interface, and direct payment on the website.
Our approach:
We started with a UX audit: we checked key scenarios to ensure their viability for the end user. This allowed us to avoid further refinements and save resources during the development stage. Then we moved on to the layout and programming of the website pages and connecting the payment system.

One of the key tasks was multi-level search, so we implemented a flexible filtering system that allows users to find spare parts by parameters, model, or article number. Thanks to this, users can work with the site independently, without contacting a manager. As a result, the site has become a stable e-commerce platform, ready to scale sales in the online channel.

Work results:

The website we developed has become a digital tool that has removed the barriers between the customer and the purchase. Now ordering spare parts takes just a few clicks instead of phone calls and lengthy explanations.
What has changed:
customers select spare parts themselves without the involvement of a manager;
the payment system allows you to complete your purchase directly on the website;
reached a new segment of the audience that is accustomed to ordering independently.
After launch, the website transformed from a simple showcase into an autonomous point of sale. It operates around the clock, does not require weekends off, and has enabled the company to scale sales without expanding the team.