British American Tobacco: The tobacco giant is now also a technology leader
British American Tobacco is a company that operates in over 180 countries worldwide. The team comprises more than 45,000 employees.
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E-visa is a travel brand from western Ukraine. The team helps clients quickly, correctly, and stress-free obtain visas for travel to various countries around the world. In their work, they combine a modern approach, professionalism, and attention to detail. E-visa's goal is to make the complex process of obtaining documents simpler and more convenient. Transparent processes, technological solutions, and a high level of service are their principles in working with clients. The brand provides clear confidence that every trip will be carefree.
E-visa is a rapidly growing company that is expanding its customer base. Every day, employees process dozens of requests for documents for traveling abroad. Of course, it is very difficult to process such volumes manually. Constant communication with customers via messengers required a lot of time and resources. It also significantly slowed down business processes.
The customer requested to increase operational efficiency and improve customer experience. To achieve this, it was necessary to:
The main goal was to make the document processing process convenient for both customers and the company’s team.
We have developed a convenient online platform that helps to easily prepare documents for travel to any country in the world.
Our approach:
Once we received a general list of requirements from the customer, we immediately converted them into clear technical specifications. We structured the tasks and set priorities. This ensured a logical sequence in the development of the new tool.
A detailed analysis of the market and competitors’ products is the next stage of our work. Such analytics are necessary to identify approaches and methods that already work in this area. We studied what could be improved and made better. Based on the work already done, we created a UX prototype of the website. The platform had a clear, stylish, and modern look. This approach made it possible to see the product before launch and agree on all the details.
Thanks to the new website developed by our team, E-visa has received an optimal automation tool. The portal fulfills the main requirements—it is convenient for customers to use and simplifies management for the team. Visitors can easily complete the online application process—from submitting an application to receiving the final result.
Realized benefits:
automatic acceptance of applications and payment for services;
fast processing of requests;
intuitive interface that is easy to use.
Along with a modern website, the company has gained a tool that works around the clock, simplifies internal processes, and improves the level of service for users.
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British American Tobacco is a company that operates in over 180 countries worldwide. The team comprises more than 45,000 employees.
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