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British American Tobacco: The tobacco giant is now also a technology leader
About the project
We created a platform for BAT that brings the brand and its users together.
British American Tobacco is a company that operates in over 180 countries worldwide. The team comprises more than 45,000 employees. The brand ranks first in terms of net sales among manufacturers of nicotine-containing products. BAT is also actively implementing innovations and technologies to increase the efficiency and safety of its processes. As for the digitalization of the business, it is an integral part of the development strategy.
The client's problem
An international company requested the development of an e-commerce project. BAT seeks to expand its digital capabilities for interacting with its audience. The task was to create a secure and reliable system. It had to be more than just an online platform for adult users. We had to create a space where the community could easily interact with the brand. The modern e-commerce product we built had to allow users to quickly confirm their age, receive personalized access, and comfortably use the features.
The main challenges addressed by the customer:
- Provide users with value in the application: the ability to purchase, collect bonuses, etc.
- Ensure safe access only for adults.
- Integrate the loyalty program and customer database into a single ecosystem.
Our team was tasked with moving BAT’s customer interactions online while ensuring maximum user comfort.
Case information
A new standard in customer communication: BAT has integrated e-commerce, analytics, technology, and loyalty into a single system
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We created a global e-commerce solution for BAT that brought together users from over 180 countries.
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Our approach:
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This large-scale case required deep immersion at the Discovery stage. It had to become a solid foundation for the entire product. We worked out the goals, expectations, and scenarios in detail. We wanted to immediately construct a clear vision for the development of the e-commerce solution for several years ahead. While working on the project, our team tried to think strategically but act flexibly. We quickly moved on to UX/UI and layout immediately after agreeing on the concept. We did not search for a platform due to BAT’s corporate standards, so we actively began working on building a large-scale, strong, and high-quality project.
Work results:
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Together with the client, we managed to turn the idea into an exceptional e-commerce product. The case immediately became a reliable channel for interacting with customers. The created platform combines technology, functionality, and loyalty.
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The company received:
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A complete e-commerce product that works effectively for customer interaction.
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Integration with a loyalty program where users collect bonuses, scan barcodes, and exchange them for rewards.
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Automated CRM communication, in which the system sends relevant messages.
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In-depth analysis of customer behavior data, providing a clear understanding of their needs.
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The tool we developed not only automated sales, but also built a new point of trust-based interaction between the brand and its customers.
Project details:
Key facts about the project
6 months
Project duration
Medium
Project size:
Project complexity
Completed
Project status:
Our Team:
Project Manager
Designer
Business Analyst
Backend Developer
Frontend Developer
QA Engineer
DevOps Engineer
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Address
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Phone
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