Service Background

Planeta Kino has built its own ecosystem: a portal for screening schedules and ticket sales.

Tags:
Custom Software DevelopmentE-commerceWeb development

About the project

Planeta Kino's complete independence from providers: when speed and quality coexist

Planeta Kino is the largest and most innovative cinema chain. It was the first company in Ukraine to introduce online ticket sales. It is known for its IMAX, 4DX, and RE'LUX cinema formats. In addition, it is renowned for its high standards of customer experience. Watching movies at Planeta Kino is all about high quality, positive emotions, and loyalty.

The client's problem

The client approached us with a desire for complete digital independence. The company wanted to control ticket sales without intermediaries. The brand wanted to launch its own technological and convenient service for viewers.

The main tasks we had to solve were:

  • To provide independence from third-party providers, thereby reducing costs.
  • Develop a new online service. It should be convenient and quick to select sessions and locations.
  • Integrate a loyalty program into the portal: make it easy for viewers to accumulate bonuses and receive personalized offers.

When implemented, all these steps will help build a unified digital ecosystem for the brand.

Case information

Planeta Kino became an independent player thanks to a portal that doesn't spend money, but earns it.

  • Our team transformed existing limitations into solid advantages.

  • Our approach:

  • While working on this case, our team acted calmly and strategically. Creating our own platform in the shortest possible time was a challenging task. We did not start with the classic Discovery stage, but chose an adaptive approach. Based on the functionality of the existing portal, the analyst described the requirements. This saved time on formal processes.

  • In parallel, we held several strategic sessions with the customer. That was when we defined the key development goals for the platform. An interesting point is the use of Occam’s razor principle. Our specialists removed everything unnecessary. Only the most essential features were left for the first release. This approach allowed us to develop the foundation for a large-scale digital ecosystem that is fully ready for further development.

Work results:

  • Planeta Kino managed to build a powerful platform for its partner. After its launch, it brought the company strategic independence. This was one of the most important tasks. In addition, it brought economic benefits and a new quality of interaction with users.

  • We have achieved key results:

  • The network completely abandoned the provider and stopped paying commission for services.

  • The project proved to be so effective that it paid for itself in just two years.

  • The platform’s architecture allows for flexible scaling and implementation of new features.

  • As a result of our joint efforts, the client received a platform that helps develop business independently of the provider and with a focus on the user.

Key facts about the project

3.5 months

Project duration

Medium

Project size:

Project Detail

Project complexity

Completed

Project status:

Our Team: Project Manager UX/UI Designer Business Analyst 2 Full Stack Developers 2 QA Engineers DevOps Engineer
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