Planeta Kino Goes Mobile: Enhanced App for Viewer Convenience

Tags:

Custom Software DevelopmentE-commerceUI/UX DesignWeb application

About the project

Mobile Application that Opened a New Era of Customer Interaction

Planeta Kino is not just about theaters, but a universe of modern technologies. The network was the first in Ukraine to launch its own mobile application and loyalty program for 1 million users. IMAX, 4DX, RE'LUX formats, comfortable service, and focus on innovation make Planeta Kino the brightest player in its industry.

Client Challenges and Needs:

Planeta Kino’s mobile apps are a key communication channel with its million-strong audience. They were meant to become the core of the customer experience: from viewing showtimes to receiving cashback on loyalty cards.

However, app maintenance and development began to stall. Legacy code, technical issues, unstable performance, and complex interactions with the previous contractor – all of this affected the speed of changes, service quality, and user experience.

Our tasks were to:

stabilize app performance and eliminate technical bottlenecks
improve performance and user experience
develop functionality according to business goals and roadmap
implement key features: direct Apple Pay integration, online ticket refunds, etc.
organize systematic technical support and transparent communication

How we solved the client's problem

Updated Planeta Kino mobile apps are now faster, more convenient, and more technologically advanced

We succeeded in providing personalized interaction with a million customers, implementing innovative functionality, and after-hours support.
Our approach: We started with a deep analysis of the application code. We formed a set of tasks to stabilize the applications. Next, we implemented new functionality. Together with the client’s team, we developed a product development roadmap. Our focus was on stability, efficiency, and improving user interaction.

How we solved the client's problem

Work results:

We transformed the mobile apps into a powerful customer tool – convenient, fast, and functional:
Direct Apple Pay integration: one of the first such implementations in Ukraine.
Online ticket refunds with automatic payment returns. This significantly reduced the load on the contact center.
Personalized promo codes and discounts: increasing loyalty and repeat purchases.
After-hours support: organized response to requests during evening hours and weekends.