{"id":3331,"date":"2025-11-04T09:44:50","date_gmt":"2025-11-04T09:44:50","guid":{"rendered":"https:\/\/iwis.io\/?p=3331"},"modified":"2025-11-04T14:19:04","modified_gmt":"2025-11-04T14:19:04","slug":"digital-hell-dante","status":"publish","type":"post","link":"https:\/\/iwis.io\/en\/blog\/digital-hell-dante\/","title":{"rendered":"The Divine Comedy of the Everyday User"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[46,58,48,42,37],"tags":[],"class_list":["post-3331","post","type-post","status-publish","format-standard","hentry","category-e-commerce","category-mobile-applications","category-web-development"],"acf":{"blog_custom_title":"The Divine Comedy of the Everyday User","blog_featured_image":3324,"blog_custom_excerpt":"We were promised a digital paradise. Instead, we woke up in UX hell.","blog_external_url":"","blog_categories":[37,42,48,46,58],"blog_tags":false,"blog_featured_post":false,"blog_content_blocks":[{"acf_fc_layout":"text_block","text_content":"You\u2019ve been there. The form won\u2019t submit. The verification code never shows up.<\/span>\r\n<\/span>The chatbot throws you a link to an FAQ that answers everything except your question.<\/span>\r\n<\/span>And the \u201cCancel\u201d button? Tiny, grey and buried at the bottom of the page like it\u2019s ashamed of itself.<\/span>\r\n\r\nSo let\u2019s imagine: What if Dante wrote his Divine Comedy today?<\/span>\r\n<\/span>What would each of the nine circles of modern digital suffering look like?<\/span>"},{"acf_fc_layout":"text_block","text_content":"Circle 1: The Limbo of Eternal Sign-Up<\/b>"},{"acf_fc_layout":"list_block","list_title":"You just wanted to create an account. Ten minutes later, you're still stuck in a form that hates you.","list_type":"ul","list_items":[{"item_text":"The \u201cName\u201d field rejects your hyphenated last name. "},{"item_text":"The password field demands at least 14 characters, one uppercase letter, one number, and a special symbol, but refuses to say which one. "},{"item_text":"The verification code never arrives... until three show up at once. All expired."},{"item_text":"The form won\u2019t submit because there\u2019s an invisible checkbox you didn\u2019t tick."},{"item_text":"The \u201cNext\u201d button stays greyed out, for reasons no one will ever understand."}]},{"acf_fc_layout":"text_block","text_content":"And just when you finally make it to the end, the system gently informs you:<\/span>\r\n<\/span>\u201cThis account already exists.\u201d<\/span>\r\n\r\n "},{"acf_fc_layout":"text_block","text_content":"In Dante\u2019s Inferno, the first circle was for souls who deserved neither Heaven nor Hell.<\/span>\r\n<\/span>Here, it\u2019s for users who just wanted to sign up\u2026 And now float forever between a timed-out session and a button that does nothing.<\/span>"},{"acf_fc_layout":"text_block","text_content":"Circle 2: The CAPTCHA That Could Drive an Angel Mad<\/b>"},{"acf_fc_layout":"text_block","text_content":"You\u2019re on your third attempt to \u201cselect all squares with traffic lights.\u201d And somehow\u2026 you\u2019re still wrong.<\/span>\r\n\r\nOne square shows only half a pole. Another has something kinda like a light or maybe a pipe? You click anyway, and boom \u2013 new image. Now it\u2019s bicycles. Then boats. Then mountain tunnels.<\/span>\r\n\r\nBy the fifth round, you start questioning not the CAPTCHA, but your very humanity. Because maybe (just maybe) you are a robot. And so you remain, trapped forever between a truck that might be a tractor, and a fire hydrant hiding somewhere in the corner of the frame.<\/span>"},{"acf_fc_layout":"text_block","text_content":"Circle 3: Kafkaesque Customer Support<\/b>"},{"acf_fc_layout":"list_block","list_title":"","list_type":"ul","list_items":[{"item_text":"\u201cYour call is very important to us.\u201d Which is why we won\u2019t be answering it."},{"item_text":"\u201cAn agent will join shortly.\u201d But instead, here comes Alex the chatbot with a generic link to the FAQ\u2026 that solves nothing."},{"item_text":"\u201cYour request #849878 is being processed. Please wait.\u201d Three days later: \u201cThis ticket has been automatically closed due to inactivity on your part.\u201d"}]},{"acf_fc_layout":"text_block","text_content":"And just when you think it\u2019s over: \u0430 follow-up email kindly asking you to rate the quality of the support\u2026 that never actually happened.<\/span>\r\n\r\n "},{"acf_fc_layout":"text_block","text_content":"Circle 4: The Terms & Conditions from Hell<\/b>"},{"acf_fc_layout":"text_block","text_content":"62 pages of fine print. Nobody reads them, and, honestly, you\u2019re not supposed to.<\/span>\r\n\r\nJust hit the big shiny \u201cI Accept\u201d button and automatically agree to:<\/span>\r\n<\/span>data collection, storage, sharing, tracking, merging, targeting, retargeting, syncing, profiling, forwarding to third, fourth, and possibly imaginary parties plus future use of your data to train AI models you\u2019ll never know about.<\/span>"},{"acf_fc_layout":"text_block","text_content":"This is the inferno of modern contracts. Consent is optional in theory. In practice? It\u2019s agree or get lost.<\/span>"},{"acf_fc_layout":"text_block","text_content":"Circle 5: The Notification Vortex \u2013 A Marketer\u2019s Stream of Consciousness<\/b>"},{"acf_fc_layout":"list_block","list_title":"Everything, everywhere, all at once and none of it matters. Push here, push there, push everywhere. No one\u2019s listening to you.","list_type":"ul","list_items":[{"item_text":"\u201cYou haven\u2019t opened the app in 2 hours. We miss you (and we\u2019re low-key guilt-tripping you).\u201d"},{"item_text":"\u201c5% off that thing you accidentally clicked on three weeks ago.\u201d"},{"item_text":"\u201cItems in your cart are selling fast!\u201d"},{"item_text":"\u201cYour friend hasn\u2019t logged in for a while. Maybe text him?\u201d"}]},{"acf_fc_layout":"text_block","text_content":"This is the circle where every app thinks it\u2019s your soulmate. And every notification demands your full emotional availability.<\/span>\r\n\r\nDo Not Disturb?<\/span> Yeah, that button\u2019s just for decoration.<\/span>"},{"acf_fc_layout":"text_block","text_content":"Circle 6: The Flaming UX Traps<\/b>"},{"acf_fc_layout":"text_block","text_content":"There is an opt-out button. Somewhere. Probably.<\/span>"},{"acf_fc_layout":"text_block","text_content":"The \u201cStay Subscribed\u201d button? Big, bright, flashing like a carnival ride.<\/span>\r\n<\/span>Unsubscribing? That\u2019s a 7-click journey with 3 confirmation pop-ups and a guilt trip.<\/span>\r\n<\/span>Deleting your account? You'll need to handwrite a formal request, sign it, and mail it to Tallinn.<\/span>"},{"acf_fc_layout":"text_block","text_content":"In this circle, designers are punished by having to use the exact interfaces they created.<\/span>\r\n<\/span>Forever.<\/span>"},{"acf_fc_layout":"text_block","text_content":"Circle 7: The Flood of Irrelevant Recommendations<\/b>"},{"acf_fc_layout":"text_block","text_content":"

\u0412\u0430\u043c \u043c\u043e\u0436\u0435 \u0441\u043f\u043e\u0434\u043e\u0431\u0430\u0442\u0438\u0441\u044c \u0442\u0435, \u0449\u043e \u0432\u0438 \u0432\u0436\u0435 \u0434\u0438\u0432\u0438\u043b\u0438\u0441\u044c.<\/span><\/i>\r\n<\/span><\/i>\u0410\u043b\u0435 \u043c\u0438 \u0437\u0430\u043f\u0440\u043e\u043f\u043e\u043d\u0443\u0454\u043c\u043e \u0449\u043e\u0441\u044c \u0433\u0435\u0442\u044c \u0456\u043d\u0448\u0435.<\/span><\/i><\/h3>"},{"acf_fc_layout":"text_block","text_content":"But instead here\u2019s a soap-making tutorial, a store selling hamster Halloween costumes,<\/span>\r\n<\/span>and a 10-minute video of someone power-washing a rug.<\/span>\r\n<\/span>You never searched for this. You never clicked on anything remotely related.<\/span>\r\n<\/span>And yet \u2013 here it is.<\/span>"},{"acf_fc_layout":"text_block","text_content":"In this circle, you don\u2019t get to choose. The algorithm has already decided who you are.What you get isn\u2019t helpful suggestions. Just a stream of algorithmic guesswork, flailing in the dark.<\/span>"},{"acf_fc_layout":"text_block","text_content":"Circle 8: The Digital Bureaucracy Maze<\/b>"},{"acf_fc_layout":"text_block","text_content":"It all looks simple enough. You just want to book an in-person appointment.<\/span>\r\n\r\nSlots open three times a week: from 12:01 to 12:11 AM. Miraculously, you get one. You pick the time, the date, the location. The system then asks for your taxpayer number, passport ID, your mother\u2019s maiden name, and a scanned document in .rtf format, under 1.5 MB.<\/span>"},{"acf_fc_layout":"text_block","text_content":"You fill it all out. Click \u201cSubmit.\u201d And get hit with: \u201cSession expired. Please log in again.\u201d<\/span>\r\n\r\nNow your slot is gone. And the form? Wiped clean.<\/span>"},{"acf_fc_layout":"text_block","text_content":"This time, the dropdown for \u201cSelect Region\u201d doesn\u2019t work. Which means you can\u2019t select a district. Which means the city field won\u2019t appear. And the city field is required. While you\u2019re trying to outsmart this logic puzzle from hell, all the appointments vanish.<\/span>"},{"acf_fc_layout":"text_block","text_content":"Better luck next time.<\/span>"},{"acf_fc_layout":"text_block","text_content":"Circle 9: The Inferno of Artificial Illusions<\/b>"},{"acf_fc_layout":"text_block","text_content":"This is where those who forgot about critical thinking now serve their time \u2013 led astray by machines they trusted too easily.<\/span>"},{"acf_fc_layout":"text_block","text_content":"One soul wanders a digital library, searching for a book recommended by an AI. It doesn't exist, but somehow it\u2019s ranked #3 on the \u201cTop 100 Modern Philosophy\u201d list. <\/span>Another presents a thesis built on research that was never conducted. Someone else confidently tells a crowd that in 2021, a chimpanzee was elected mayor of a small Canadian town.<\/span>"},{"acf_fc_layout":"text_block","text_content":"Here, there\u2019s no line between fact and fiction. Everything sounds plausible. Everything looks official. But nothing can be verified, because the fact-checker is also AI.<\/span>"},{"acf_fc_layout":"text_block","text_content":"The Way Out of Hell<\/b>"},{"acf_fc_layout":"text_block","text_content":"Chances are, you\u2019ve been through at least one of these circles. We all have. Endless forms. Broken CAPTCHAs. Battles with chatbots. And subscriptions that feel harder to escape than a gym contract.<\/span>"},{"acf_fc_layout":"text_block","text_content":"But is there such a thing as digital paradise? Maybe. Maybe it shows up in the rare places where things just\u2026 work.<\/span>"},{"acf_fc_layout":"text_block","text_content":"Where creating an account doesn\u2019t raise your blood pressure. Where buttons are easy to find. Where AI helps instead of hallucinating. Where services remember what <\/span>you<\/span><\/i> actually care about \u2013 and don\u2019t drown you in noise.<\/span>"},{"acf_fc_layout":"text_block","text_content":"Good UX isn\u2019t loud. It\u2019s invisible.<\/span>"},{"acf_fc_layout":"text_block","text_content":"It\u2019s when you do the thing you came to do \u2013 easily, smoothly, without swearing once \u2013 and then move on with your life.<\/span>"}]},"yoast_head":"\nThe Divine Comedy of the Everyday User - iwis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/iwis.io\/en\/blog\/digital-hell-dante\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Divine Comedy of the Everyday User - iwis\" \/>\n<meta property=\"og:url\" content=\"https:\/\/iwis.io\/en\/blog\/digital-hell-dante\/\" \/>\n<meta property=\"og:site_name\" content=\"iwis\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/IWIS.UKRAINE\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-04T09:44:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-04T14:19:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/iwis.io\/wp-content\/uploads\/2026\/01\/cropped-main-favicon.png\" \/>\n\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Content Manager\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Content Manager\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/iwis.io\\\/en\\\/blog\\\/digital-hell-dante\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/iwis.io\\\/en\\\/blog\\\/digital-hell-dante\\\/\"},\"author\":{\"name\":\"Content Manager\",\"@id\":\"https:\\\/\\\/iwis.io\\\/en\\\/#\\\/schema\\\/person\\\/6e21d0700bedf0c2ef539d66b34969b6\"},\"headline\":\"The Divine Comedy of the Everyday User\",\"datePublished\":\"2025-11-04T09:44:50+00:00\",\"dateModified\":\"2025-11-04T14:19:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/iwis.io\\\/en\\\/blog\\\/digital-hell-dante\\\/\"},\"wordCount\":7,\"publisher\":{\"@id\":\"https:\\\/\\\/iwis.io\\\/en\\\/#organization\"},\"articleSection\":[\"E-commerce\",\"Mobile Applications\",\"Web development\",\"\u0412\u0435\u0431\u0440\u043e\u0437\u0440\u043e\u0431\u043a\u0430\",\"\u0415-\u043a\u043e\u043c\u0435\u0440\u0446\u0456\u044f\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/iwis.io\\\/en\\\/blog\\\/digital-hell-dante\\\/\",\"url\":\"https:\\\/\\\/iwis.io\\\/en\\\/blog\\\/digital-hell-dante\\\/\",\"name\":\"The Divine Comedy of the Everyday User - 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