{"id":2722,"date":"2025-10-21T07:30:48","date_gmt":"2025-10-21T07:30:48","guid":{"rendered":"https:\/\/iwis.io\/?p=2722"},"modified":"2026-02-11T20:10:39","modified_gmt":"2026-02-11T20:10:39","slug":"itsa-2025","status":"publish","type":"post","link":"https:\/\/iwis.io\/en\/blog\/itsa-2025\/","title":{"rendered":"IWIS at it-sa 2025"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-2722","post","type-post","status-publish","format-standard","hentry"],"acf":{"blog_custom_title":"IWIS at it-sa 2025","blog_featured_image":2715,"blog_custom_excerpt":"The IWIS team visited one of Europe\u2019s largest IT security events in Nuremberg \u2014 it-sa: HOME OF IT SECURITY: Trends & Innovations in the IT Security Sector.","blog_external_url":"","blog_categories":false,"blog_tags":false,"blog_featured_post":false,"blog_content_blocks":[{"acf_fc_layout":"text_block","text_content":"The IWIS team visited one of Europe\u2019s largest IT security events in Nuremberg <strong>it-sa: HOME OF IT SECURITY: Trends & innovations in the IT security sector<\/strong>. The conference brought together <strong>over 28,000 visitors from 64 countries and nearly 1,000 exhibitors<\/strong> who showcased vital solutions for protecting data, networks, and infrastructure. "},{"acf_fc_layout":"text_block","text_content":"At the heart of the discussions was the integration of artificial intelligence into security processes and its potential to automate monitoring. However, participants also addressed the risks associated with generative content and data manipulation. Key topics included Cloud & Mobile Security, Data Protection, Industrial Security, Critical Infrastructure Protection, and Attack Surface Management.  "},{"acf_fc_layout":"text_block","text_content":"Significant attention was devoted to Zero Trust Architecture as the new corporate protection standard, and to Security by Design \u2013 the concept of embedding security into products from the earliest development stages. The event also highlighted the participation of ENISA, ECSO, and national regulators in joint initiatives to enhance Europe\u2019s cyber resilience. "},{"acf_fc_layout":"list_block","list_title":"Within the conference framework, the final of the ATHENE Startup Award UP25@it-sa recognized outstanding cybersecurity innovations:","list_type":"ul","list_items":[{"item_text":"1st place \u2013 Infrafon, for smart badges ensuring secure access control in highly sensitive environments"},{"item_text":"2nd place \u2013 Onekey, for an automated security analysis platform for IoT and network devices"},{"item_text":"3rd place \u2013 Nenna.ai, for a secure AI infrastructure tailored to the finance and healthcare sectors"}]},{"acf_fc_layout":"text_block","text_content":"<h1><strong>What was discussed \u2013 and what did we take away?<\/strong><\/h1>\n<strong>The European Product Market vs. Ukraine\u2019s Service Focus<\/strong>\nIn Europe, most IT companies are product-oriented: they develop ready-made solutions, undergo certification and audits, and integrate security at the architectural level. European clients expect security by default, not as an add-on service. \nIn contrast, Ukraine\u2019s IT model is service-driven: we dive deep into the client\u2019s business specifics, define requirements, and build tailored solutions. Yet this flexibility comes at a cost \u2014 less time and resources for systemic security, standardization, and preventive measures. \nWhile Europe builds trust through standards, Ukraine builds it through agility and speed. The future advantage may lie in combining both approaches \u2014 product maturity and service adaptability. "},{"acf_fc_layout":"text_block","text_content":"<strong>Human is Still a King, AI is the Shield<\/strong>\nOne of the discussed cases involved Deloitte, where the use of generative AI to produce an official report worth $440,000 led to critical errors and reputational damage. The document included fabricated scientific references, false footnotes, and even a made-up quote from a federal judge. The conclusion was clear: AI must remain under human expert supervision.  "},{"acf_fc_layout":"text_block","text_content":"<strong>Preventive over Reactive<\/strong>\nBehavioral analytics, anomaly detection, and pre-attack monitoring are now the norm. Investigating breaches after they occur is too costly \u2014 both financially and reputationally. \nThis year\u2019s it-sa Expo once again proved that cybersecurity in Europe is evolving from a technical field into a strategic one, becoming an integral part of business culture, product design, and user trust."},{"acf_fc_layout":"text_block","text_content":"<strong>A Note on Cyber Awareness<\/strong>\nAccording to Cybersicherheitsmonitor (BSI\/ProPK), 54% of German citizens are at least occasionally interested in cybersecurity issues, while 25% never engage with them. In comparison, IREX VIBE-2024 reports that 42% of Ukrainians actively use personal cybersecurity tools, and around 65% acknowledge being aware of cyber risks. \nThus, despite differences in resources and approaches, Ukrainians are rapidly reaching Germany\u2019s level of cyber awareness \u2013 indicating that the culture of cybersecurity in Ukraine is developing faster than expected.\nToday, Ukrainian IT companies face different urgent challenges, but we are simultaneously gaining valuable expertise in cybersecurity \u2013 experience that will soon allow us to present homegrown solutions confidently on international stages.\n"}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IWIS at it-sa 2025 - iwis<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/iwis.io\/en\/blog\/itsa-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IWIS at it-sa 2025 - 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