{"id":4945,"date":"2026-02-04T13:04:42","date_gmt":"2026-02-04T13:04:42","guid":{"rendered":"https:\/\/iwis.io\/?post_type=portfolio&#038;p=4945"},"modified":"2026-02-17T18:23:48","modified_gmt":"2026-02-17T18:23:48","slug":"salesforce-marketing-cloud","status":"publish","type":"portfolio","link":"https:\/\/iwis.io\/en\/results\/salesforce-marketing-cloud\/","title":{"rendered":"Automation of SWEET.TV marketing communications using Salesforce Marketing Cloud"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"portfolio_category":[104],"portfolio_tag":[123],"class_list":["post-4945","portfolio","type-portfolio","status-publish","hentry","portfolio_category-custom-software-development","portfolio_tag-crm"],"acf":{"portfolio_project_image":4971,"portfolio_project_description":"SWEET.TV is one of the most powerful Ukrainian OTT services, transforming content viewing into a full-fledged digital experience for millions of users in Ukraine and beyond.","portfolio_project_tags":[123],"portfolio_project_url":"","portfolio_categories":[104],"portfolio_featured_project":false,"portfolio_about_label":"About the project","portfolio_about_title":"Personalization as a movie, where the user plays the leading role","portfolio_about_description":"SWEET.TV is one of the most powerful Ukrainian OTT services, transforming content viewing into a full-fledged digital experience for millions of users in Ukraine and beyond. The platform offers hundreds of channels, exclusive premieres, and Smart TV support. Everything here works quickly, conveniently, and legally. The service combines technology with high quality while remaining as easy to use as possible.   ","portfolio_about_problem_title":"The client's problem","problem_item_text_default":"<span style=\"font-weight: 400;\">The platform is growing rapidly, but as the audience scales, manual communication processes can no longer cope with the load. It became clear that without a centralized CRM system, the service would lose its potential to attract and retain subscribers. <\/span>\r\n\r\n<b>Key challenges:<\/b>","portfolio_about_problem_items":[{"portfolio_about_problem_item_text":"lack of a unified CRM platform for data collection and use;"},{"portfolio_about_problem_item_text":"complexity in building segments and interaction scenarios;"},{"portfolio_about_problem_item_text":"manual configuration of mailings and delays in sending;"},{"portfolio_about_problem_item_text":"inability to track user behavior in real time;"},{"portfolio_about_problem_item_text":"low effectiveness of reactivation campaigns;"},{"portfolio_about_problem_item_text":"the need for personalized content and relevant recommendations."}],"problem_item_text_default_second":"<span style=\"font-weight: 400;\">The task was to implement a CRM that works according to the logic of real user experience.<\/span>","portfolio_about_problem_image":4971,"portfolio_details_label":"Project details:","portfolio_details_title":"Key facts about the project","portfolio_details_cards":[{"portfolio_details_card_type":"text","portfolio_details_card_title":"5 months","portfolio_details_card_image":null,"portfolio_details_card_text":"Project duration"},{"portfolio_details_card_type":"text","portfolio_details_card_title":"Medium","portfolio_details_card_image":null,"portfolio_details_card_text":"Project size:"},{"portfolio_details_card_type":"image","portfolio_details_card_title":"","portfolio_details_card_image":3540,"portfolio_details_card_text":"Project complexity"},{"portfolio_details_card_type":"text","portfolio_details_card_title":"Completed","portfolio_details_card_image":null,"portfolio_details_card_text":"Project status:"}],"portfolio_team_label":"Our Team:","portfolio_team_members":[{"portfolio_team_member_text":"Project Manager"},{"portfolio_team_member_text":"Data Architect"},{"portfolio_team_member_text":"Marketing Automation Specialist"},{"portfolio_team_member_text":"Mobile Developer"},{"portfolio_team_member_text":"QA Engineer"}],"portfolio_solution_items":[{"media_type":"image","gif_image":"","static_image":4970,"solution_label":"Case information","solution_title":"Launched Salesforce Marketing Cloud to automate and personalize SWEET.TV communications","solution_points":[{"point_text":"<span style=\"font-weight: 400;\">Transformed the approach to user interaction: behavior-based scenarios, a unified CRM system, and real-time multichannel communication<\/span>","point_has_bullet":false},{"point_text":"<b>Our Approach:<\/b>","point_has_bullet":false},{"point_text":"<span style=\"font-weight: 400;\">We started with the Discovery stage: we analyzed subscription, churn, viewing, and transaction scenarios to build a complete map of user data. We identified key behavioral triggers\u2014the moments when communication is truly relevant. <\/span>\r\n\r\n<span style=\"font-weight: 400;\">Next, we adapted Salesforce Marketing Cloud to the specifics of the OTT model. We connected the main modules and collected personal segments by device type, content categories, and user activity. We created custom automated scenarios for each segment. We connected CRM to all key systems: the platform, mobile applications, billing, website, and data storage. We added push and Viber communication channels and set up two-way synchronization between Salesforce and the user base. <\/span>\r\n\r\n<span style=\"font-weight: 400;\">We deployed analytics separately: we created reporting dashboards and automated the collection of statistics on opens, reactions, and campaign results. The marketing team received daily reports to aid in decision-making. <\/span>\r\n\r\n<span style=\"font-weight: 400;\">Finally, we trained the SWEET.TV team and provided guidelines to ensure that the launch of new communication scenarios became an internal competence.<\/span>","point_has_bullet":false}],"button_text":"","button_url":""},{"media_type":"image","gif_image":"","static_image":4969,"solution_label":"","solution_title":"Work results:","solution_points":[{"point_text":"<span style=\"font-weight: 400;\">The SWEET.TV platform has reached a new level of communication with users.<\/span>","point_has_bullet":false},{"point_text":"<b>Our client received:<\/b>","point_has_bullet":false},{"point_text":"<span style=\"font-weight: 400;\">Salesforce Marketing Cloud CRM system, adapted to the OTT model;<\/span>","point_has_bullet":true},{"point_text":"<span style=\"font-weight: 400;\">automated email, push, and Viber communications with users;<\/span>","point_has_bullet":true},{"point_text":"<span style=\"font-weight: 400;\">personalized scenarios for attracting, retaining, and returning subscribers;<\/span>","point_has_bullet":true},{"point_text":"<span style=\"font-weight: 400;\">flexible segmentation by activity, interests, and device types;<\/span>","point_has_bullet":true},{"point_text":"<span style=\"font-weight: 400;\">automatic reminders about subscription expiration and relevant content recommendations;<\/span>","point_has_bullet":true},{"point_text":"<span style=\"font-weight: 400;\">Transparent campaign analytics and daily reporting for the marketing team;<\/span>","point_has_bullet":true},{"point_text":"<span style=\"font-weight: 400;\">integration with all key SWEET.TV platforms and systems.<\/span>","point_has_bullet":true},{"point_text":"<span style=\"font-weight: 400;\">As a result, engagement and repeat subscription rates have increased, which are now automatically stimulated when it is truly appropriate. This has allowed us to scale communication without expanding the team and take control of user retention and, as a result, LTV growth. <\/span>","point_has_bullet":false}],"button_text":"","button_url":""}],"portfolio_results_slider_type":"desktop","portfolio_results_mobile_images":null,"portfolio_results_desktop_images":null,"portfolio_show_feedback_button":true,"portfolio_feedback_preview_image":"","portfolio_feedback_video_url":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Salesforce Marketing Cloud: Implementation &amp; Integration<\/title>\n<meta name=\"description\" content=\"Successful Salesforce Marketing Cloud implementation for enterprise. 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