{"id":4890,"date":"2026-01-27T20:23:45","date_gmt":"2026-01-27T20:23:45","guid":{"rendered":"https:\/\/iwis.io\/?post_type=portfolio&#038;p=4890"},"modified":"2026-02-17T18:06:36","modified_gmt":"2026-02-17T18:06:36","slug":"good-wine-crm","status":"publish","type":"portfolio","link":"https:\/\/iwis.io\/en\/results\/good-wine-crm\/","title":{"rendered":"Personalized marketing for Good Wine: Salesforce CRM development with AI recommendations"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"portfolio_category":[75],"portfolio_tag":[123,106],"class_list":["post-4890","portfolio","type-portfolio","status-publish","hentry","portfolio_category-e-commerce","portfolio_tag-crm","portfolio_tag-e-commerce"],"acf":{"portfolio_project_image":5857,"portfolio_project_description":"Good Wine is a cult Ukrainian brand that has formed its own culture of wine consumption, gastronomy, and premium service.","portfolio_project_tags":[123,106],"portfolio_project_url":"","portfolio_categories":[75],"portfolio_featured_project":false,"portfolio_about_label":"About the project","portfolio_about_title":"Appropriate and unobtrusive suggestions with taste","portfolio_about_description":"Good Wine is a cult Ukrainian brand that has formed its own culture of wine consumption, gastronomy, and premium service. The chain combines the format of a modern supermarket, restaurant spaces, and an online store, where only carefully selected items are available. The company always focuses on the customer experience, which continues even after the purchase through services, recommendations, personalized offers, and a community of connoisseurs.  \r\n","portfolio_about_problem_title":"The client's problem","problem_item_text_default":"<span style=\"font-weight: 400;\">Good Wine was already using Salesforce Marketing Cloud for email and push communications, but the system wasn't reaching its full potential. Content wasn't personalized enough, and recommendations didn't take into account customers' interests in real time. <\/span>\r\n\r\n<b>Key challenges:<\/b>","portfolio_about_problem_items":[{"portfolio_about_problem_item_text":"lack of product recommendations in letters and on the website;"},{"portfolio_about_problem_item_text":"insufficient accuracy of audience segmentation;"},{"portfolio_about_problem_item_text":"the inability to determine the ideal time to send messages;"},{"portfolio_about_problem_item_text":"there was no assessment of user engagement;"},{"portfolio_about_problem_item_text":"the platform did not collect behavioral data from the website and did not see what the customer was interested in;"},{"portfolio_about_problem_item_text":"There was a risk of \u201coverheating\u201d communication without controlling the frequency of mailings."}],"problem_item_text_default_second":"<span style=\"font-weight: 400;\">Good Wine wanted every interaction with the brand\u2014whether in an email, push notification, or on the website\u2014to be as relevant and natural as possible for the user, and CRM was supposed to make that happen.<\/span>","portfolio_about_problem_image":5384,"portfolio_details_label":"Project details:","portfolio_details_title":"Key facts about the project","portfolio_details_cards":[{"portfolio_details_card_type":"text","portfolio_details_card_title":"5 months","portfolio_details_card_image":null,"portfolio_details_card_text":"Project duration"},{"portfolio_details_card_type":"text","portfolio_details_card_title":"Medium","portfolio_details_card_image":null,"portfolio_details_card_text":"Project size:"},{"portfolio_details_card_type":"image","portfolio_details_card_title":"","portfolio_details_card_image":3541,"portfolio_details_card_text":"Project complexity"},{"portfolio_details_card_type":"text","portfolio_details_card_title":"Completed","portfolio_details_card_image":null,"portfolio_details_card_text":"Project status:"}],"portfolio_team_label":"Our Team:","portfolio_team_members":[{"portfolio_team_member_text":"Project Manager"},{"portfolio_team_member_text":"Salesforce Developer"},{"portfolio_team_member_text":"Marketing Cloud Specialist"},{"portfolio_team_member_text":"Data Analyst"},{"portfolio_team_member_text":"QA Engineer"},{"portfolio_team_member_text":"Frontend Developer"},{"portfolio_team_member_text":"Backend Developer"}],"portfolio_solution_items":[{"media_type":"image","gif_image":null,"static_image":4892,"solution_label":"Case information","solution_title":"Expanded CRM capabilities and implemented AI personalization modules for Good Wine","solution_points":[{"point_text":"<span style=\"font-weight: 400;\">Transformed the existing marketing communications system by adding AI tools for automatic content selection, mailing optimization, and product recommendations<\/span>\r\n\r\n<b>Our approach:<\/b>\r\n\r\n<span style=\"font-weight: 400;\">We started with an audit: we analyzed the current logic of mailings, the frequency of interaction, and the extent to which the content of messages meets user expectations. This allowed us to see where customer attention is lost and what can be automated. <\/span>\r\n\r\n<span style=\"font-weight: 400;\">Next, they improved the CRM: it learned to determine customer activity, choose the right moment to send messages, and independently generate personalized product offers based on user interests. <\/span>\r\n\r\n<span style=\"font-weight: 400;\">At the same time, we linked the website to the CRM system: now it sees what interests customers\u2014from search to purchase\u2014and uses this data to select offers more accurately.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">We finished by testing the new logic on separate audience segments and training the Good Wine marketing team: we handed over the tools and ensured they were ready to work independently with the system.<\/span>","point_has_bullet":false}],"button_text":"","button_url":""},{"media_type":"image","gif_image":null,"static_image":5385,"solution_label":"","solution_title":"Work results:","solution_points":[{"point_text":"<span style=\"font-weight: 400;\">Recommendations have become more relevant, and mailings have become more accurate and less intrusive. CRM is now the basis for accurate, timely, and relevant dialogue with each customer. <\/span>\r\n\r\n<b>Our client received:<\/b>","point_has_bullet":false},{"point_text":"<span style=\"font-weight: 400;\">automatic generation of personalized recommendations in letters and on the website;<\/span>","point_has_bullet":true},{"point_text":"<span style=\"font-weight: 400;\">content that matches the specific interests of each customer;<\/span>","point_has_bullet":true},{"point_text":"<span style=\"font-weight: 400;\">individual calculation of the frequency and timing of message delivery;<\/span>","point_has_bullet":true},{"point_text":"<span style=\"font-weight: 400;\">CRM integration with the website and behavioral data collection;<\/span>","point_has_bullet":true},{"point_text":"<span style=\"font-weight: 400;\">engagement analytics: who responds and who drops out;<\/span>","point_has_bullet":true},{"point_text":"<span style=\"font-weight: 400;\">reducing manual work and accelerating marketing processes.<\/span>","point_has_bullet":true},{"point_text":"<span style=\"font-weight: 400;\">The system operates autonomously, learns from data, and opens up opportunities for scaling to new channels without compromising communication quality.<\/span>","point_has_bullet":false}],"button_text":"","button_url":""}],"portfolio_results_slider_type":"desktop","portfolio_results_mobile_images":null,"portfolio_results_desktop_images":null,"portfolio_show_feedback_button":true,"portfolio_feedback_preview_image":"","portfolio_feedback_video_url":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Good Wine: Custom CRM for Winery Business | IWIS<\/title>\n<meta name=\"description\" content=\"Custom CRM system development for Good Wine. Vineyard management, production, sales. Unique functionality\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/iwis.io\/en\/results\/good-wine-crm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Good Wine: Custom CRM for Winery Business | IWIS\" \/>\n<meta property=\"og:description\" content=\"Custom CRM system development for Good Wine. Vineyard management, production, sales. Unique functionality\" \/>\n<meta property=\"og:url\" content=\"https:\/\/iwis.io\/en\/results\/good-wine-crm\/\" \/>\n<meta property=\"og:site_name\" content=\"iwis\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/IWIS.UKRAINE\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-17T18:06:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/iwis.io\/wp-content\/uploads\/2026\/01\/cropped-main-favicon.png\" \/>\n\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/iwis.io\/en\/results\/good-wine-crm\/\",\"url\":\"https:\/\/iwis.io\/en\/results\/good-wine-crm\/\",\"name\":\"Good Wine: Custom CRM for Winery Business | IWIS\",\"isPartOf\":{\"@id\":\"https:\/\/iwis.io\/en\/#website\"},\"datePublished\":\"2026-01-27T20:23:45+00:00\",\"dateModified\":\"2026-02-17T18:06:36+00:00\",\"description\":\"Custom CRM system development for Good Wine. Vineyard management, production, sales. Unique functionality\",\"breadcrumb\":{\"@id\":\"https:\/\/iwis.io\/en\/results\/good-wine-crm\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/iwis.io\/en\/results\/good-wine-crm\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/iwis.io\/en\/results\/good-wine-crm\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/iwis.io\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Personalized marketing for Good Wine: Salesforce CRM development with AI recommendations\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/iwis.io\/en\/#website\",\"url\":\"https:\/\/iwis.io\/en\/\",\"name\":\"IWIS\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/iwis.io\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/iwis.io\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/iwis.io\/en\/#organization\",\"name\":\"IWIS\",\"url\":\"https:\/\/iwis.io\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/iwis.io\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/iwis.io\/wp-content\/uploads\/2026\/01\/cropped-main-favicon.png\",\"contentUrl\":\"https:\/\/iwis.io\/wp-content\/uploads\/2026\/01\/cropped-main-favicon.png\",\"width\":512,\"height\":512,\"caption\":\"IWIS\"},\"image\":{\"@id\":\"https:\/\/iwis.io\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/IWIS.UKRAINE\/\",\"https:\/\/www.linkedin.com\/company\/iwis-ukraine\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Good Wine: Custom CRM for Winery Business | IWIS","description":"Custom CRM system development for Good Wine. Vineyard management, production, sales. Unique functionality","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/iwis.io\/en\/results\/good-wine-crm\/","og_locale":"en_US","og_type":"article","og_title":"Good Wine: Custom CRM for Winery Business | IWIS","og_description":"Custom CRM system development for Good Wine. Vineyard management, production, sales. Unique functionality","og_url":"https:\/\/iwis.io\/en\/results\/good-wine-crm\/","og_site_name":"iwis","article_publisher":"https:\/\/www.facebook.com\/IWIS.UKRAINE\/","article_modified_time":"2026-02-17T18:06:36+00:00","og_image":[{"width":512,"height":512,"url":"https:\/\/iwis.io\/wp-content\/uploads\/2026\/01\/cropped-main-favicon.png","type":"image\/png"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/iwis.io\/en\/results\/good-wine-crm\/","url":"https:\/\/iwis.io\/en\/results\/good-wine-crm\/","name":"Good Wine: Custom CRM for Winery Business | IWIS","isPartOf":{"@id":"https:\/\/iwis.io\/en\/#website"},"datePublished":"2026-01-27T20:23:45+00:00","dateModified":"2026-02-17T18:06:36+00:00","description":"Custom CRM system development for Good Wine. Vineyard management, production, sales. Unique functionality","breadcrumb":{"@id":"https:\/\/iwis.io\/en\/results\/good-wine-crm\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/iwis.io\/en\/results\/good-wine-crm\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/iwis.io\/en\/results\/good-wine-crm\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/iwis.io\/en\/"},{"@type":"ListItem","position":2,"name":"Personalized marketing for Good Wine: Salesforce CRM development with AI recommendations"}]},{"@type":"WebSite","@id":"https:\/\/iwis.io\/en\/#website","url":"https:\/\/iwis.io\/en\/","name":"IWIS","description":"","publisher":{"@id":"https:\/\/iwis.io\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/iwis.io\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/iwis.io\/en\/#organization","name":"IWIS","url":"https:\/\/iwis.io\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/iwis.io\/en\/#\/schema\/logo\/image\/","url":"https:\/\/iwis.io\/wp-content\/uploads\/2026\/01\/cropped-main-favicon.png","contentUrl":"https:\/\/iwis.io\/wp-content\/uploads\/2026\/01\/cropped-main-favicon.png","width":512,"height":512,"caption":"IWIS"},"image":{"@id":"https:\/\/iwis.io\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/IWIS.UKRAINE\/","https:\/\/www.linkedin.com\/company\/iwis-ukraine\/"]}]}},"_links":{"self":[{"href":"https:\/\/iwis.io\/en\/wp-json\/wp\/v2\/portfolio\/4890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iwis.io\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/iwis.io\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":1,"href":"https:\/\/iwis.io\/en\/wp-json\/wp\/v2\/portfolio\/4890\/revisions"}],"predecessor-version":[{"id":5387,"href":"https:\/\/iwis.io\/en\/wp-json\/wp\/v2\/portfolio\/4890\/revisions\/5387"}],"acf:term":[{"embeddable":true,"taxonomy":"portfolio_category","href":"https:\/\/iwis.io\/en\/wp-json\/wp\/v2\/portfolio_category\/75"},{"embeddable":true,"taxonomy":"portfolio_tag","href":"https:\/\/iwis.io\/en\/wp-json\/wp\/v2\/portfolio_tag\/106"},{"embeddable":true,"taxonomy":"portfolio_tag","href":"https:\/\/iwis.io\/en\/wp-json\/wp\/v2\/portfolio_tag\/123"}],"wp:attachment":[{"href":"https:\/\/iwis.io\/en\/wp-json\/wp\/v2\/media?parent=4890"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/iwis.io\/en\/wp-json\/wp\/v2\/portfolio_category?post=4890"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/iwis.io\/en\/wp-json\/wp\/v2\/portfolio_tag?post=4890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}