{"id":4562,"date":"2025-12-09T16:00:35","date_gmt":"2025-12-09T16:00:35","guid":{"rendered":"https:\/\/iwis.io\/?post_type=portfolio&#038;p=4562"},"modified":"2026-02-17T18:24:19","modified_gmt":"2026-02-17T18:24:19","slug":"planeta-kino","status":"publish","type":"portfolio","link":"https:\/\/iwis.io\/en\/results\/planeta-kino\/","title":{"rendered":"Deep Analytics for Planeta Kino: Marketing, Customers, Cross-Sales"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"portfolio_category":[112],"portfolio_tag":[114],"class_list":["post-4562","portfolio","type-portfolio","status-publish","hentry","portfolio_category-business-intelligence-bi","portfolio_tag-business-intelligence-bi"],"acf":{"portfolio_project_image":4565,"portfolio_project_description":"Planeta Kino is a modern Ukrainian cinema chain that has transformed the movie-going experience into a high-tech service.","portfolio_project_tags":[114],"portfolio_project_url":"","portfolio_categories":[112],"portfolio_featured_project":false,"portfolio_about_label":"About the project","portfolio_about_title":"Analytics worthy of an Oscar: now every decision has a solid foundation","portfolio_about_description":"Planeta Kino is a modern Ukrainian cinema chain that has transformed the movie-going experience into a high-tech service. It was the first in the country to introduce online ticket sales, paperless electronic entry, and its own mobile app. Millions of users visit its cinemas every year, and its digital products cover the full customer journey \u2014 from choosing a film to buying popcorn.  ","portfolio_about_problem_title":"The client's problem","problem_item_text_default":"<span style=\"font-weight: 400;\">Planeta Kino needed deeper reporting to support management decisions. The existing tools didn\u2019t allow for analysing key deviations in business metrics or understanding market dynamics. <\/span>\r\n\r\n<b>Key challenges:<\/b>","portfolio_about_problem_items":[{"portfolio_about_problem_item_text":"No system for building in-depth analytical reports."},{"portfolio_about_problem_item_text":"Inability to identify the causes behind changes in business KPIs."},{"portfolio_about_problem_item_text":"Lack of tools for market and competitor analysis."}],"problem_item_text_default_second":"<span style=\"font-weight: 400;\">This limited the company\u2019s ability to quickly assess the effectiveness of its actions, make accurate decisions, and scale management processes.<\/span>","portfolio_about_problem_image":4565,"portfolio_details_label":"Project details:","portfolio_details_title":"Key facts about the project","portfolio_details_cards":[{"portfolio_details_card_type":"text","portfolio_details_card_title":"12 months","portfolio_details_card_image":null,"portfolio_details_card_text":"Project duration"},{"portfolio_details_card_type":"text","portfolio_details_card_title":"Large","portfolio_details_card_image":null,"portfolio_details_card_text":"Project size:"},{"portfolio_details_card_type":"image","portfolio_details_card_title":"","portfolio_details_card_image":5492,"portfolio_details_card_text":"Project complexity"},{"portfolio_details_card_type":"text","portfolio_details_card_title":"Completed","portfolio_details_card_image":null,"portfolio_details_card_text":"Project status:"}],"portfolio_team_label":"Our Team:","portfolio_team_members":[{"portfolio_team_member_text":"Project Manager"},{"portfolio_team_member_text":"Data Analyst"},{"portfolio_team_member_text":"Data Engineer"},{"portfolio_team_member_text":"DevOps Engineer"}],"portfolio_solution_items":[{"media_type":"image","gif_image":null,"static_image":4563,"solution_label":"Case information","solution_title":"We built a management and analytics system that delivers answers \u2014 not just reports","solution_points":[{"point_text":"<span style=\"font-weight: 400;\">The project covered the full cycle: from defining the reporting structure to launching ML models and automating competitive data parsing. <\/span>","point_has_bullet":false},{"point_text":"<b>Our approach:<\/b>","point_has_bullet":false},{"point_text":"<span style=\"font-weight: 400;\">Before building any reports, we began with the structure. Together with the client\u2019s team, we identified four key directions: marketing, customer behaviour, operational efficiency, and competitive analysis. Each report was broken down into clear levels: report \u2013 metric \u2013 data source.\r\nWe split the work into parallel streams:\r\n1) core reporting aligned with the approved structure,\r\n2) R&amp;D to test hypotheses and develop forecasting models.\r\nDuring development we created a centralised data warehouse, parsers for open-source data, integrations with Google Analytics, and custom processing pipelines. The reporting system covers the entire funnel \u2014 from marketing touchpoints to bar sales. This enables customer segmentation, LTV calculations, and performance measurement for every communication channel. <\/span>","point_has_bullet":false}],"button_text":"","button_url":""},{"media_type":"image","gif_image":null,"static_image":4564,"solution_label":"","solution_title":"Work results:","solution_points":[{"point_text":"<span style=\"font-weight: 400;\">After launch, the analytics system became a daily tool for marketing and management decisions. The team now has real-time insights into everything from audience behaviour to channel performance and financial outcomes. <\/span>","point_has_bullet":false},{"point_text":"<b>Our client received:<\/b>","point_has_bullet":false},{"point_text":"<span style=\"font-weight: 400;\">Structured reporting with detailed breakdowns for every metric and its source.<\/span>","point_has_bullet":true},{"point_text":"<span style=\"font-weight: 400;\">Analytics for marketing activities, pricing decisions, and communication channels.<\/span>","point_has_bullet":true},{"point_text":"<span style=\"font-weight: 400;\">Customer segmentation and LTV calculations.<\/span>","point_has_bullet":true},{"point_text":"<span style=\"font-weight: 400;\">Tools to analyse not only ticket sales but bar sales as well.<\/span>","point_has_bullet":true},{"point_text":"<span style=\"font-weight: 400;\">A centralised infrastructure for processing data from multiple sources.<\/span>","point_has_bullet":true},{"point_text":"<span style=\"font-weight: 400;\">ML models that support hypotheses and analytical decisions across R&amp;D streams.<\/span>","point_has_bullet":true},{"point_text":"<span style=\"font-weight: 400;\">The system provides full 360-degree analytics \u2014 from the customer\u2019s first touch to the receipt at the bar. Behind the scenes, an ecosystem of parsers, storage, integrations, and models ensures data quality and decision-making accuracy. <\/span>","point_has_bullet":false}],"button_text":"","button_url":""}],"portfolio_results_slider_type":"desktop","portfolio_results_mobile_images":null,"portfolio_results_desktop_images":[{"portfolio_results_desktop_image":4566},{"portfolio_results_desktop_image":4567},{"portfolio_results_desktop_image":4568},{"portfolio_results_desktop_image":4569},{"portfolio_results_desktop_image":4570}],"portfolio_show_feedback_button":true,"portfolio_feedback_preview_image":"","portfolio_feedback_video_url":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Planeta Kino: Cinema Chain Digital Transformation | IWIS<\/title>\n<meta name=\"description\" content=\"Comprehensive digital transformation of Planeta Kino cinema network. Mobile app, web platform, analytics. 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