{"id":3343,"date":"2025-11-03T16:01:39","date_gmt":"2025-11-03T16:01:39","guid":{"rendered":"https:\/\/iwis.io\/?post_type=portfolio&p=3343"},"modified":"2025-11-07T13:34:00","modified_gmt":"2025-11-07T13:34:00","slug":"badboy-mobile","status":"publish","type":"portfolio","link":"https:\/\/iwis.io\/en\/results\/badboy-mobile\/","title":{"rendered":"Stabilization and development of mobile applications for Bad Boy, a large alcohol discounter"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"portfolio_category":[104,75,78,122],"portfolio_tag":[106,107,93],"class_list":["post-3343","portfolio","type-portfolio","status-publish","hentry","portfolio_category-custom-software-development","portfolio_category-e-commerce","portfolio_category-mobile-applications","portfolio_category-ui-ux-design","portfolio_tag-e-commerce","portfolio_tag-ui-ux-design","portfolio_tag-web-application"],"acf":{"portfolio_project_image":3344,"portfolio_project_description":"Bad Boy is the largest specialty store for alcoholic beverages in Ukraine, offering a wide selection, competitive prices, and fast service. ","portfolio_project_tags":[106,93,107],"portfolio_project_url":"","portfolio_categories":[104,78,75,122],"portfolio_featured_project":false,"portfolio_about_label":"About the project","portfolio_about_title":"No bitterness, no residue. Just a clean service that leaves a smooth aftertaste. ","portfolio_about_description":"Bad Boy is Ukraine\u2019s largest specialized alcohol discount store \u2014 combining a wide selection, great prices, and fast service. The first location opened in Kyiv, followed by expansion to Lviv and Dnipro. \nSome locations span over 1,700 m\u00b2, offering a selection of more than 5,500 items \u2014 including premium and exclusive spirits.\nThe company is focused on developing digital channels \u2014 particularly mobile apps as a tool for personalized communication, loyalty programs, and repeat purchases.\nGiven the scale of the business and the brand\u2019s ambitions, the Bad Boy mobile app is a critical customer touchpoint and a key driver of growth.\n","portfolio_about_problem_title":"The client's problem","problem_item_text_default":"The Bad Boy apps for Android and iOS were meant to drive customer retention and strengthen loyalty.
Instead, they lowered conversion, created friction, and undermined user trust in the brand. <\/span>","portfolio_about_problem_items":[{"portfolio_about_problem_item_text":"unstable performance and recurring technical issues;"},{"portfolio_about_problem_item_text":"no scalability or development roadmap;"},{"portfolio_about_problem_item_text":"poor user experience and interface limitations;"},{"portfolio_about_problem_item_text":"loyalty program failing to deliver values."}],"problem_item_text_default_second":"Our goal wasn\u2019t just to patch the weak spots.
We set out to transform a problem area into a stable, technologically mature platform \u2014 a foundation for scaling and driving the brand\u2019s digital strategy forward. <\/span>","portfolio_about_problem_image":3344,"portfolio_details_label":"Project details","portfolio_details_title":"Key facts about the project","portfolio_details_cards":[{"portfolio_details_card_type":"text","portfolio_details_card_title":"60 months","portfolio_details_card_image":null,"portfolio_details_card_text":"Project duration"},{"portfolio_details_card_type":"text","portfolio_details_card_title":"Small","portfolio_details_card_image":null,"portfolio_details_card_text":"Project size:"},{"portfolio_details_card_type":"image","portfolio_details_card_title":"","portfolio_details_card_image":3538,"portfolio_details_card_text":"Project complexity"},{"portfolio_details_card_type":"text","portfolio_details_card_title":"Completed","portfolio_details_card_image":null,"portfolio_details_card_text":"Project status:"}],"portfolio_team_label":"Our Team:","portfolio_team_members":[{"portfolio_team_member_text":"Project Manager"},{"portfolio_team_member_text":"Android Developer"},{"portfolio_team_member_text":"iOS Developer"},{"portfolio_team_member_text":"QA Engineer"},{"portfolio_team_member_text":"DevOps Engineer"}],"portfolio_solution_items":[{"media_type":"gif","gif_image":3789,"static_image":3345,"solution_label":"How we solved the client's problem","solution_title":"We stabilized the performance of the Bad Boy mobile apps and introduced new features for the loyalty program.","solution_points":[{"point_text":"Every step we took aimed to make the app reliable, fast, and ready for future growth.<\/span>","point_has_bullet":false},{"point_text":"Our approach:<\/b>","point_has_bullet":false},{"point_text":"We started with a technical audit to assess the state of Android and iOS applications. We analyzed the architecture, updated outdated dependencies, identified critical failures, and formed a stabilization plan. Next, we optimized performance: we eliminated errors, improved productivity, accelerated data updates, and made the interface more stable. <\/span>\n\nAfter restoring reliability, we moved on to developing functionality: we implemented integration with the loyalty program, added bonuses and personalized offers.\nWe also implemented testing processes, created technical documentation, and provided stable support.<\/span>","point_has_bullet":false}],"button_text":"","button_url":""},{"media_type":"image","gif_image":null,"static_image":3346,"solution_label":"","solution_title":"Work results:","solution_points":[{"point_text":"We restored trust in the mobile channel and laid a solid foundation for scaling digital services.<\/span>","point_has_bullet":false},{"point_text":"Our client received:<\/span>","point_has_bullet":false},{"point_text":"
    \n \t
  • stable performance of the Android and iOS apps with no critical crashes;<\/span><\/li>\n<\/ul>","point_has_bullet":true},{"point_text":"
      \n \t
    • faster load times and smoother user experience across both platforms;<\/span><\/li>\n<\/ul>","point_has_bullet":true},{"point_text":"Implementation of new loyalty program features: bonuses, digital cards, and personalized offers;<\/span>","point_has_bullet":true},{"point_text":"redesigned interface and improved user experience;<\/span>","point_has_bullet":true},{"point_text":"
        \n \t
      • established testing workflows and streamlined update delivery;<\/span><\/li>\n<\/ul>","point_has_bullet":true},{"point_text":"
          \n \t
        • comprehensive technical documentation to support future maintenance and development.<\/span><\/li>\n<\/ul>","point_has_bullet":true},{"point_text":"The Bad Boy app now works like your personal digital bartender \u2014 always ready to suggest the perfect moment for one more purchase.<\/span>","point_has_bullet":false}],"button_text":"Download the app","button_url":"https:\/\/play.google.com\/store\/apps\/details?id=com.qoderoom.badboy&pcampaignid=web_share"}],"portfolio_results_slider_type":"mobile","portfolio_results_mobile_images":[{"portfolio_results_mobile_image":3591},{"portfolio_results_mobile_image":3592},{"portfolio_results_mobile_image":3593},{"portfolio_results_mobile_image":3594},{"portfolio_results_mobile_image":3595}],"portfolio_results_desktop_images":[{"portfolio_results_desktop_image":3353},{"portfolio_results_desktop_image":3354},{"portfolio_results_desktop_image":3355},{"portfolio_results_desktop_image":3356},{"portfolio_results_desktop_image":3357}],"portfolio_show_feedback_button":true,"portfolio_feedback_preview_image":"","portfolio_feedback_video_url":""},"yoast_head":"\nStabilization and development of mobile applications for Bad Boy, a large alcohol discounter - 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